Meta Ads · Meta Advertising Policies · View original document ↗

Lead Ads Cannot Request Health Information Without Permission

High severity High confidence Explicitdocumentlanguage Common · 298 of 352 platforms
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This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Health information is sensitive personal data; requiring Meta's prior permission before it can be solicited through ads adds a gatekeeping layer that restricts how advertisers can collect it.

Consumer impact (what this means for users)

Advertisers cannot use lead ads or other ad formats to solicit any form of health information from users unless Meta has granted prior permission.

How other platforms handle this

Glassdoor Medium

Cookies may also allow us and our service providers to collect data about your use of our services, including text you enter, screen recordings of your mouse movements, and other interactions as you browse and use our services, even if you don't have an account or Profile.

Instacart Medium

if you place a restaurant order, our restaurant partner will collect and process your credit card or other payment information in order to fulfill the order.

Anthropic Medium

We collect information about your use of the Services, such as the dates and times of access, browsing history, search, information about the links you click and about third-party applications...

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▸ View Original Clause Language DOCUMENT RECORD
"
Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.

— Excerpt from Meta Ads's Meta Advertising Policies

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Meta Advertising Policies
Entity
Meta Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-053242
Document ID
CA-D-00671
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c88923566fd4048c3ac98ebc0cc4a7f40e7e2a93956e9619f162a72570f68346
Analysis generated
May 10, 2026 13:56 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta Ads
Document: Meta Advertising Policies
Record ID: CA-P-053242
Captured: 2026-05-10 13:56:04 UTC
SHA-256: c88923566fd4048c…
URL: https://conductatlas.com/platform/meta-ads/meta-advertising-policies/provision/CA-P-053242/lead-ads-cannot-request-health-information-without-permission/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Meta Ads's Lead Ads Cannot Request Health Information Without Permission clause do?

Health information is sensitive personal data; requiring Meta's prior permission before it can be solicited through ads adds a gatekeeping layer that restricts how advertisers can collect it.

How does this clause affect you?

Advertisers cannot use lead ads or other ad formats to solicit any form of health information from users unless Meta has granted prior permission.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 298 platforms. See the full comparison.

Is ConductAtlas affiliated with Meta Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.