This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Requiring the full legal name of the actual beneficiary creates an auditable disclosure trail identifying who is ultimately behind an ad.
Interpretive note: The excerpt defines what the beneficiary field must contain but does not itself state the legal obligation to complete it; the requirement is implicit in the definitional framing. The EU DSA context is drawn from the clause name rather than the excerpt text itself.
Advertisers must accurately identify the true beneficiary of each ad by full legal name, not a shortened or informal name.
How other platforms handle this
prevent or detect violations of our Terms or fraud or abuse of Strava or its users; or (4) protect our operations or our property or other legal rights, including in connection with actual or potential litigation.
the Receiving Party shall (other than to the extent prohibited by law) provide prior written notice to the Disclosing Party and reasonably cooperate...with any efforts by the Disclosing Party to contest or limit such disclosure requirement
Recipient may disclose Discloser's Confidential Information: (i) to the extent that such disclosure is required by applicable law or by the order of a court...provided that...the Recipient promptly notifies the Discloser in writing of such required disclosure...
Monitoring
Meta Ads has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"Beneficiary field : the full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented.— Excerpt from Meta Ads's Meta Advertising Policies
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
Requiring the full legal name of the actual beneficiary creates an auditable disclosure trail identifying who is ultimately behind an ad.
Advertisers must accurately identify the true beneficiary of each ad by full legal name, not a shortened or informal name.
ConductAtlas has identified this type of provision across 274 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.