“Beneficiary field : the full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented.”
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Requiring the full legal name of the actual beneficiary creates an auditable disclosure trail identifying who is ultimately behind an ad.
Interpretive note: The excerpt defines what the beneficiary field must contain but does not itself state the legal obligation to complete it; the requirement is implicit in the definitional framing. The EU DSA context is drawn from the clause name rather than the excerpt text itself.
Advertisers must accurately identify the true beneficiary of each ad by full legal name, not a shortened or informal name.
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"Beneficiary field : the full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented.Excerpt from Meta Ads's Meta Advertising Policies
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Requiring the full legal name of the actual beneficiary creates an auditable disclosure trail identifying who is ultimately behind an ad.
Advertisers must accurately identify the true beneficiary of each ad by full legal name, not a shortened or informal name.
ConductAtlas has identified this type of provision across 266 platforms. See the full comparison.
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