This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause identifies the specific legal mechanisms Mercury uses to legitimize cross-border transfers of Personal Information from the EEA and UK, which are subject to heightened regulatory requirements.
The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
View change record →If your Personal Information is transferred from the EEA or UK, Mercury applies Standard Contractual Clauses and additional technical and organizational safeguards to protect it.
How other platforms handle this
Whenever we transfer personal data internationally, we use tools and transfer agreements to: make sure the data transfer complies with applicable law; and help to give your data the same level of protection as it has in the EU...
These companies are subject to contractual obligations governing privacy, data security, and confidentiality consistent with applicable laws.
we also transfer personal information to all other countries in which Adobe or its affiliates, providers, and partners operate. We carry out these transfers in compliance with applicable laws – for example, by putting data transfer agreements in place...
"for transfers from the European Economic Area or United Kingdom, we rely on approved contractual protections (such as Standard Contractual Clauses) and additional technical and organizational safeguards...Excerpt from Mercury's Privacy Policy
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The clause identifies the specific legal mechanisms Mercury uses to legitimize cross-border transfers of Personal Information from the EEA and UK, which are subject to heightened regulatory requirements.
If your Personal Information is transferred from the EEA or UK, Mercury applies Standard Contractual Clauses and additional technical and organizational safeguards to protect it.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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