This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Biometric information is among the most sensitive categories of personal data; its collection by Mercury has significant implications for user privacy and data security.
Interpretive note: The excerpt identifies biometric information as a category collected but does not specify the precise purpose or context of collection beyond the clause name referencing identity purposes. The purpose 'identity' is drawn from the clause name, not the quoted language itself.
The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
View change record →Mercury collects your biometric data, which may include your voiceprint, facial scan, and biometrics derived from photographs or images.
How other platforms handle this
We collect data about your interactions with the Services, such as IP address, device information, session details, date and time of requests, device type and ID, operating system and application version...
Category A: Identifiers. Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver's license number, passport number... Collected: Yes.
telemetry information collected includes: (i) microservice settings, (ii) usage data and (iii) hardware environment.
"Biometric information, such as voiceprint, facial scan, and biometrics extracted from a photograph or image.Excerpt from Mercury's Privacy Policy
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Biometric information is among the most sensitive categories of personal data; its collection by Mercury has significant implications for user privacy and data security.
Mercury collects your biometric data, which may include your voiceprint, facial scan, and biometrics derived from photographs or images.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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