Medium · Medium Privacy Policy · View original document ↗

Use of Cookies and Tracking Technologies

Medium severity Medium confidence Explicitdocumentlanguage Rare · 8 of 325 platforms
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Recent governance activity Medium recorded 3 documented changes in the last 30 days.
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Document Record

What it is

Medium uses cookies and similar tools to track your behavior on its platform and references a separate Cookie Policy for more detail.

This analysis describes what Medium's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cookies and tracking technologies enable Medium and its partners to build a profile of your browsing habits, which can be used for advertising and analytics purposes both on and off the Medium platform.

Interpretive note: The primary policy defers detailed cookie disclosures to a separate Cookie Policy not reviewed here, creating uncertainty about the completeness and adequacy of consent mechanisms for EU users and others.

Consumer impact (what this means for users)

Medium uses cookies and tracking tools that may allow it and its advertising and analytics partners to monitor your activity on Medium and potentially across other websites, which can result in targeted advertising based on your browsing behavior.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Review your Medium account privacy settings to adjust advertising and tracking preferences. For EU users, Medium's Cookie Policy should provide a consent management interface for non-essential cookies.

How other platforms handle this

Intuit Medium

We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity, device, and interactions with our websites and products. This information is used to analyze usage patterns, improve our services, and deliver pers...

Whatnot Medium

We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...

Ideogram Medium

We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies and similar tracking technologies to collect and use personal information about you. For further information about the types of cookies we use, why we use them, and how you can control cookies, please see our Cookie Policy.

— Excerpt from Medium's Medium Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Cookie and tracking technology use implicates the EU ePrivacy Directive (and its national implementations), which requires prior informed consent for non-essential cookies in EU member states. GDPR applies where cookies process personal data. In the US, the FTC has authority over deceptive tracking practices. The policy defers detailed disclosures to a separate Cookie Policy, which may or may not meet the specificity required under applicable law. GOVERNANCE EXPOSURE: Medium. The primary policy's reference to a separate Cookie Policy means that the completeness of cookie disclosures depends on a document not reviewed here. If the Cookie Policy lacks adequate disclosure of advertising or analytics partners, or does not provide a functioning consent mechanism for EU users, this creates compliance exposure under the ePrivacy Directive and GDPR. JURISDICTION FLAGS: EU/EEA users are subject to the ePrivacy Directive's consent requirements for non-essential cookies. California users have rights under CCPA to opt out of the sharing of personal information collected through cookies for advertising purposes. Users in other jurisdictions with cookie consent laws (UK, Canada, Brazil) should review Medium's Cookie Policy for local compliance. CONTRACT AND VENDOR IMPLICATIONS: Organizations deploying Medium-embedded content or links on their own platforms should assess whether Medium's cookie practices create third-party tracking obligations for them under applicable law. COMPLIANCE CONSIDERATIONS: Compliance teams should review Medium's Cookie Policy in addition to this privacy policy to assess the completeness of disclosures and the adequacy of the consent mechanism for EU users. Browser-level cookie controls and opt-out tools (such as the NAI opt-out for advertising cookies) can supplement account-level privacy settings.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over deceptive or unfair online tracking practices and failure to honor stated cookie and tracking opt-out commitments.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Medium Privacy Policy
Entity
Medium
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-009559
Document ID
CA-D-00246
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e35f84d3838ccfa621e04fd336ef96e0cfa20727ba6681f8e3e85c0d285d0b9e
Analysis generated
May 10, 2026 19:54 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Medium
Document: Medium Privacy Policy
Record ID: CA-P-009559
Captured: 2026-05-10 19:54:51 UTC
SHA-256: e35f84d3838ccfa6…
URL: https://conductatlas.com/platform/medium/medium-privacy-policy/use-of-cookies-and-tracking-technologies/
Accessed: May 14, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Medium's Use of Cookies and Tracking Technologies clause do?

Cookies and tracking technologies enable Medium and its partners to build a profile of your browsing habits, which can be used for advertising and analytics purposes both on and off the Medium platform.

How does this clause affect you?

Medium uses cookies and tracking tools that may allow it and its advertising and analytics partners to monitor your activity on Medium and potentially across other websites, which can result in targeted advertising based on your browsing behavior.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.

Is ConductAtlas affiliated with Medium?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Medium.