This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for McDonald's marketing communications practices and specifies the procedural pathways through which users may modify their receipt of promotional content. This delineates both the company's authorization to conduct marketing outreach and the control mechanisms available to users within the service infrastructure.
Users operate under terms that permit McDonald's to send promotional communications based on personal information collected, with the ability to modify or discontinue receipt through specified preference controls. The provision requires users to affirmatively engage with opt-out mechanisms to alter the default receipt of marketing materials.
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If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
Depending on where you live, you may have certain rights with respect to your personal information, such as the right to request access, correction, or deletion of your personal information, or to opt out of the sale or sharing of your personal information. If you are a California resident, you have...
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"We may use your personal information to send you promotional emails, push notifications, and other marketing communications about our products, services, and special offers. You may opt out of receiving promotional emails by following the unsubscribe instructions included in each email or by adjusting your communication preferences in your account settings. You may also opt out of push notifications by adjusting your device settings.— Excerpt from McDonald's's McDonald's Privacy Policy
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The clause establishes the operational basis for McDonald's marketing communications practices and specifies the procedural pathways through which users may modify their receipt of promotional content. This delineates both the company's authorization to conduct marketing outreach and the control mechanisms available to users within the service infrastructure.
Users operate under terms that permit McDonald's to send promotional communications based on personal information collected, with the ability to modify or discontinue receipt through specified preference controls. The provision requires users to affirmatively engage with opt-out mechanisms to alter the default receipt of marketing materials.
ConductAtlas has identified this type of provision across 18 platforms. See the full comparison.
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