LinkedIn states it collects data about your activity on other websites and apps where LinkedIn's advertising tags, plugins, or buttons are present, even when you are not using LinkedIn directly.
This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision describes data collection that occurs outside the LinkedIn platform, meaning browsing behavior on third-party websites carrying LinkedIn tracking elements contributes to LinkedIn's profile of your interests and is used for ad targeting and personalization.
The terms authorize collection of browsing activity, ad interaction data, and plugin usage data from third-party websites and services, which LinkedIn uses to build interest profiles for advertising purposes. Members can manage advertising data preferences at linkedin.com/psettings/privacy.
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"We receive information about your visits and interactions with services other than our Services, such as websites that have our ads or one of our plugins (such as 'Apply with LinkedIn') or our share buttons or when you sign into others' services using your LinkedIn account. We also receive information about your interactions with our emails and other communications.— Excerpt from LinkedIn's LinkedIn Privacy Policy
1. REGULATORY LANDSCAPE: This provision implicates GDPR Article 6 lawful basis requirements for third-party data collection, the ePrivacy Directive (and its national implementations) for cookie and tracking-based data collection on third-party sites, and CCPA/CPRA provisions on sale or sharing of personal information collected via third-party tracking. The Irish Data Protection Commission and state attorneys general are the relevant enforcement authorities. 2. GOVERNANCE EXPOSURE: Medium. The collection of off-platform behavioral data via advertising tags and plugins on third-party sites requires that third-party site operators maintain compliant consent mechanisms where LinkedIn tracking is deployed. Organizations embedding LinkedIn plugins or ad tags should assess their own consent obligations. 3. JURISDICTION FLAGS: EU/EEA users are subject to ePrivacy Directive requirements for cookie consent, meaning off-platform LinkedIn tracking must be covered by valid consent obtained by the third-party site operator. California residents may have rights under CPRA to opt out of sharing of personal information derived from cross-context behavioral advertising. 4. CONTRACT AND VENDOR IMPLICATIONS: Businesses using LinkedIn's advertising or plugin services should review the terms of their LinkedIn advertising agreements to confirm their responsibilities for consent collection when LinkedIn tracking pixels or plugins are deployed on their own properties. 5. COMPLIANCE CONSIDERATIONS: Compliance teams operating websites with LinkedIn pixels or share buttons should audit consent banner coverage to ensure LinkedIn's off-platform data collection is properly disclosed and consented to under applicable law. Data mapping should reflect LinkedIn as a recipient of behavioral data collected via these mechanisms.
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This provision describes data collection that occurs outside the LinkedIn platform, meaning browsing behavior on third-party websites carrying LinkedIn tracking elements contributes to LinkedIn's profile of your interests and is used for ad targeting and personalization.
The terms authorize collection of browsing activity, ad interaction data, and plugin usage data from third-party websites and services, which LinkedIn uses to build interest profiles for advertising purposes. Members can manage advertising data preferences at linkedin.com/psettings/privacy.
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