Lime Privacy Policy

This document is Lime's global Privacy Notice governing the collection, use, and sharing of personal data from users of Lime's micromobility services, mobile application, and website, with stated legal bases including contractual necessity, legitimate interest, legal obligation, and consent depending on jurisdiction. The notice states Lime collects a broad range of data categories including precise geolocation data during rides, device identifiers, payment information, usage patterns, and communications, and the terms authorize sharing this data with service providers, municipal partners, advertisers, analytics vendors, and in connection with business transfers. Notably, the policy discloses real-time and historical GPS location data collection throughout ride sessions, sharing of trip data with cities and municipalities as a condition of operating permits, and use of personal data for targeted advertising through third-party partners including Facebook and Google, which the document acknowledges through embedded tracking scripts; the agreement asserts broad data retention discretion and cross-border transfer rights, though applicable law such as GDPR may constrain how those assertions apply in practice. The notice engages GDPR and ePrivacy Directive for EU/EEA users, CCPA and CPRA for California residents, and potentially equivalent frameworks in the UK, Canada, and other jurisdictions where Lime operates; California residents are granted specific opt-out, deletion, and access rights under CPRA, while EU users are afforded rights to erasure, portability, and objection, creating a materially tiered rights framework depending on user geography.