Intuit may use your financial and tax information to serve you targeted ads both on its own platforms and through external advertising networks and social media companies like Facebook and Google.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a data use pathway that enables Intuit to leverage user financial information for advertising purposes, requiring coordination with external advertising platforms and data sharing arrangements to execute targeted ad delivery.
The updated privacy statement removes detailed disclosures about how Intuit uses cookies, pixels, and tracking technologies to deliver targeted advertising. Previously, the policy explicitly stated that Intuit and advertising partners may disclose information like IP addresses and device identifiers to show more relevant ads, and that users could opt-out through 'Customize Settings'. The revised statement now references only a separate Cookies Policy without reproducing this information inline. Users seeking specifics on cookie consent options and advertising data sharing must consult the linked Cookies Policy document.
View change record →The updated privacy policy removes prior explicit disclosures about third-party advertising cookies and opt-out mechanisms that were previously available to users. Specifically, the policy no longer states that users can decline third-party advertising cookies through a 'Customize Settings' option, nor does it describe how advertising partners may receive limited personal information like IP addresses and device identifiers for ad targeting. The footer now contains only a general reference to cookie management without the prior transparency on advertising partner data sharing. You can review Intuit's full Cookies Policy for current information on how cookies and advertising technologies are used.
View change record →Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads both on and off its sites. The company characterizes these practices as potentially constituting 'sharing' or 'targeted advertising' under applicable law, suggesting recognition of privacy regulations like CCPA or GDPR. You can decline the use of third-party advertising cookies by selecting the 'Customize Settings' option in the cookie consent interface.
View change record →Removal of explicit statement about using financial and tax data for advertising suggests de-emphasis of this sensitive practice, though similar functionality appears in other provisions.
View full change record →The financial details you share with Intuit to file taxes or manage your business may be used to serve you targeted advertisements through third-party ad networks and social media platforms, meaning your income and financial situation could inform the ads you see online.
How other platforms handle this
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...
Activision uses 'Cookies' to tailor content and marketing, and to improve and adjust user experiences.
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"We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We may use your personal information to serve targeted ads through third-party advertising networks and social media platforms.— Excerpt from Intuit's Intuit Privacy Statement
REGULATORY FRAMEWORK: This provision implicates CCPA/CPRA Cal. Civ. Code §1798.120 (right to opt out of sale/sharing for cross-context behavioral advertising) and CPRA's sensitive personal information opt-out right under §1798.121. It also engages GLBA Section 502 restrictions on using nonpublic personal financial information for marketing and advertising. GDPR Art. 6(1)(f) legitimate interests and Art. 21 objection rights are relevant for EU users. The FTC Act Section 5 unfair or deceptive practices standard applies domestically.
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The clause establishes a data use pathway that enables Intuit to leverage user financial information for advertising purposes, requiring coordination with external advertising platforms and data sharing arrangements to execute targeted ad delivery.
The financial details you share with Intuit to file taxes or manage your business may be used to serve you targeted advertisements through third-party ad networks and social media platforms, meaning your income and financial situation could inform the ads you see online.
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