Intuit can share your data — including your tax information from TurboTax and your credit data from Credit Karma — across all of its brands and subsidiaries to build a combined profile of you for advertising and product purposes.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision allows Intuit to merge highly sensitive tax and financial data with credit, banking, and behavioral data across its product family, creating an unusually detailed financial profile that most consumers would not expect when filing taxes or checking their credit score.
Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads…
Your TurboTax tax return data, Credit Karma credit score and loan data, and QuickBooks business financial data may all be combined by Intuit into a single profile and used to target you with advertising — without requiring separate consent for each data linkage.
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"We are part of the Intuit family of companies. We may share your information within the Intuit family of companies for the purposes described in this statement, including to provide you with products and services, to help us improve our products and services, to provide you with a more personalized experience, and to send you information about our products and services that may be of interest to you.— Excerpt from Intuit's Intuit Privacy Statement
REGULATORY FRAMEWORK: This provision implicates GLBA Section 502 (15 U.S.C. §6802) which restricts financial institutions from sharing nonpublic personal financial information with affiliated and non-affiliated third parties without providing opt-out rights. It also engages CCPA/CPRA Cal. Civ. Code §1798.115 (right to know about sharing with third parties) and GDPR Art. 6 (lawful basis) and Art. 9 (special categories, where financial data processed for credit decisions may qualify). Enforcement authorities include the FTC, CFPB (for Credit Karma's financial products), and the California Privacy Protection Agency.
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This provision allows Intuit to merge highly sensitive tax and financial data with credit, banking, and behavioral data across its product family, creating an unusually detailed financial profile that most consumers would not expect when filing taxes or checking their credit score.
Your TurboTax tax return data, Credit Karma credit score and loan data, and QuickBooks business financial data may all be combined by Intuit into a single profile and used to target you with advertising — without requiring separate consent for each data linkage.
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