Intuit can share your data — including your tax information from TurboTax and your credit data from Credit Karma — across all of its brands and subsidiaries to build a combined profile of you for advertising and product purposes.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a data-sharing framework that consolidates user information across multiple Intuit entities, enabling integrated service delivery and coordinated product development. This operational structure creates a single privacy boundary encompassing all Intuit subsidiaries rather than treating each entity independently.
The updated privacy statement removes detailed disclosures about how Intuit uses cookies, pixels, and tracking technologies to deliver targeted advertising. Previously, the policy explicitly stated that Intuit and advertising partners may disclose information like IP addresses and device identifiers to show more relevant ads, and that users could opt-out through 'Customize Settings'. The revised statement now references only a separate Cookies Policy without reproducing this information inline. Users seeking specifics on cookie consent options and advertising data sharing must consult the linked Cookies Policy document.
View change record →The updated privacy policy removes prior explicit disclosures about third-party advertising cookies and opt-out mechanisms that were previously available to users. Specifically, the policy no longer states that users can decline third-party advertising cookies through a 'Customize Settings' option, nor does it describe how advertising partners may receive limited personal information like IP addresses and device identifiers for ad targeting. The footer now contains only a general reference to cookie management without the prior transparency on advertising partner data sharing. You can review Intuit's full Cookies Policy for current information on how cookies and advertising technologies are used.
View change record →Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads both on and off its sites. The company characterizes these practices as potentially constituting 'sharing' or 'targeted advertising' under applicable law, suggesting recognition of privacy regulations like CCPA or GDPR. You can decline the use of third-party advertising cookies by selecting the 'Customize Settings' option in the cookie consent interface.
View change record →Removal of explicit cross-company data sharing disclosure obscures internal data flows within Intuit's corporate family and reduces transparency about intra-group information sharing.
View full change record →Your TurboTax tax return data, Credit Karma credit score and loan data, and QuickBooks business financial data may all be combined by Intuit into a single profile and used to target you with advertising — without requiring separate consent for each data linkage.
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"We are part of the Intuit family of companies. We may share your information within the Intuit family of companies for the purposes described in this statement, including to provide you with products and services, to help us improve our products and services, to provide you with a more personalized experience, and to send you information about our products and services that may be of interest to you.— Excerpt from Intuit's Intuit Privacy Statement
REGULATORY FRAMEWORK: This provision implicates GLBA Section 502 (15 U.S.C. §6802) which restricts financial institutions from sharing nonpublic personal financial information with affiliated and non-affiliated third parties without providing opt-out rights. It also engages CCPA/CPRA Cal. Civ. Code §1798.115 (right to know about sharing with third parties) and GDPR Art. 6 (lawful basis) and Art. 9 (special categories, where financial data processed for credit decisions may qualify). Enforcement authorities include the FTC, CFPB (for Credit Karma's financial products), and the California Privacy Protection Agency.
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The provision establishes a data-sharing framework that consolidates user information across multiple Intuit entities, enabling integrated service delivery and coordinated product development. This operational structure creates a single privacy boundary encompassing all Intuit subsidiaries rather than treating each entity independently.
Your TurboTax tax return data, Credit Karma credit score and loan data, and QuickBooks business financial data may all be combined by Intuit into a single profile and used to target you with advertising — without requiring separate consent for each data linkage.
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