Intuit · Intuit Privacy Statement · View original document ↗

Cross-Platform Data Linking

High severity Unique · 0 of 325 platforms
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Document Record

What it is

Intuit can share your data — including your tax information from TurboTax and your credit data from Credit Karma — across all of its brands and subsidiaries to build a combined profile of you for advertising and product purposes.

This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision allows Intuit to merge highly sensitive tax and financial data with credit, banking, and behavioral data across its product family, creating an unusually detailed financial profile that most consumers would not expect when filing taxes or checking their credit score.

Recent Activity

This document changed recently

Medium Apr 26, 2026

Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads…

Consumer impact (what this means for users)

Your TurboTax tax return data, Credit Karma credit score and loan data, and QuickBooks business financial data may all be combined by Intuit into a single profile and used to target you with advertising — without requiring separate consent for each data linkage.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit https://www.intuit.com/privacy/ and navigate to 'Your Privacy Choices' to opt out of the sale or sharing of your personal information across Intuit's family of companies.

Cross-platform context

See how other platforms handle Cross-Platform Data Linking and similar clauses.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We are part of the Intuit family of companies. We may share your information within the Intuit family of companies for the purposes described in this statement, including to provide you with products and services, to help us improve our products and services, to provide you with a more personalized experience, and to send you information about our products and services that may be of interest to you.

— Excerpt from Intuit's Intuit Privacy Statement

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY FRAMEWORK: This provision implicates GLBA Section 502 (15 U.S.C. §6802) which restricts financial institutions from sharing nonpublic personal financial information with affiliated and non-affiliated third parties without providing opt-out rights. It also engages CCPA/CPRA Cal. Civ. Code §1798.115 (right to know about sharing with third parties) and GDPR Art. 6 (lawful basis) and Art. 9 (special categories, where financial data processed for credit decisions may qualify). Enforcement authorities include the FTC, CFPB (for Credit Karma's financial products), and the California Privacy Protection Agency.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has enforcement authority over unfair or deceptive data practices under FTC Act Section 5 and has previously taken action against Intuit; cross-platform financial data linking raises consumer protection concerns.
    File a complaint →
  • CFPB
    The CFPB has supervisory authority over Credit Karma's financial products and the sharing of nonpublic personal financial information under GLBA.
    File a complaint →

Provision details

Document information
Document
Intuit Privacy Statement
Entity
Intuit
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 7, 2026
Record ID
CA-P-005469
Document ID
CA-D-00361
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
23af44cb121d581ccfd2902155ed3e8bbdb54ed137d3f4f6f02bf0eca52e3861
Analysis generated
May 7, 2026 20:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Intuit
Document: Intuit Privacy Statement
Record ID: CA-P-005469
Captured: 2026-05-07 20:06:55 UTC
SHA-256: 23af44cb121d581c…
URL: https://conductatlas.com/platform/intuit/intuit-privacy-statement/cross-platform-data-linking/
Accessed: May 14, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Intuit's Cross-Platform Data Linking clause do?

This provision allows Intuit to merge highly sensitive tax and financial data with credit, banking, and behavioral data across its product family, creating an unusually detailed financial profile that most consumers would not expect when filing taxes or checking their credit score.

How does this clause affect you?

Your TurboTax tax return data, Credit Karma credit score and loan data, and QuickBooks business financial data may all be combined by Intuit into a single profile and used to target you with advertising — without requiring separate consent for each data linkage.

Is ConductAtlas affiliated with Intuit?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Intuit.