Intuit buys or obtains data about you from data brokers and other outside sources, and combines it with the information you've given them directly — like your tax or banking data — to build a more complete profile of you.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the scope of data sources Intuit may use to build user profiles, extending beyond data collected through direct user interactions to include purchased or obtained data from external sources. The authorization to combine these datasets means user profiles may incorporate information from multiple origins with different provenance.
The updated privacy statement removes detailed disclosures about how Intuit uses cookies, pixels, and tracking technologies to deliver targeted advertising. Previously, the policy explicitly stated that Intuit and advertising partners may disclose information like IP addresses and device identifiers to show more relevant ads, and that users could opt-out through 'Customize Settings'. The revised statement now references only a separate Cookies Policy without reproducing this information inline. Users seeking specifics on cookie consent options and advertising data sharing must consult the linked Cookies Policy document.
View change record →The updated privacy policy removes prior explicit disclosures about third-party advertising cookies and opt-out mechanisms that were previously available to users. Specifically, the policy no longer states that users can decline third-party advertising cookies through a 'Customize Settings' option, nor does it describe how advertising partners may receive limited personal information like IP addresses and device identifiers for ad targeting. The footer now contains only a general reference to cookie management without the prior transparency on advertising partner data sharing. You can review Intuit's full Cookies Policy for current information on how cookies and advertising technologies are used.
View change record →Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads both on and off its sites. The company characterizes these practices as potentially constituting 'sharing' or 'targeted advertising' under applicable law, suggesting recognition of privacy regulations like CCPA or GDPR. You can decline the use of third-party advertising cookies by selecting the 'Customize Settings' option in the cookie consent interface.
View change record →Removal of explicit mention of data broker sourcing reduces transparency about external data acquisition methods, particularly concerning the practice of purchasing third-party consumer data.
View full change record →Intuit may enrich your financial and tax profile with data purchased from data brokers — including demographic, behavioral, and marketing data — meaning the information Intuit holds about you may be far more extensive than what you directly provided when filing taxes or managing finances.
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"We may collect information about you from third parties, including data brokers, social media platforms, advertising partners, and other publicly available sources. We may combine this information with information we collect directly from you.— Excerpt from Intuit's Intuit Privacy Statement
REGULATORY FRAMEWORK: This provision engages CCPA/CPRA Cal. Civ. Code §1798.110 (right to know categories of sources) and §1798.115 (right to know third parties data is shared with). GDPR Arts. 13 and 14 require disclosure of data sources when data is not collected directly from the data subject, and Art. 6 requires a lawful basis for processing externally sourced data. The FTC has signaled heightened scrutiny of data broker relationships in its 2023 commercial surveillance rulemaking. GLBA restrictions on sharing nonpublic personal financial information with non-affiliated third parties may also apply.
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This clause establishes the scope of data sources Intuit may use to build user profiles, extending beyond data collected through direct user interactions to include purchased or obtained data from external sources. The authorization to combine these datasets means user profiles may incorporate information from multiple origins with different provenance.
Intuit may enrich your financial and tax profile with data purchased from data brokers — including demographic, behavioral, and marketing data — meaning the information Intuit holds about you may be far more extensive than what you directly provided when filing taxes or managing finances.
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