Intuit buys or obtains data about you from data brokers and other outside sources, and combines it with the information you've given them directly — like your tax or banking data — to build a more complete profile of you.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Combining externally purchased data broker profiles with sensitive first-party financial and tax data creates an unusually powerful and potentially invasive consumer profile that goes well beyond what users knowingly provide to Intuit.
Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads…
Intuit may enrich your financial and tax profile with data purchased from data brokers — including demographic, behavioral, and marketing data — meaning the information Intuit holds about you may be far more extensive than what you directly provided when filing taxes or managing finances.
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"We may collect information about you from third parties, including data brokers, social media platforms, advertising partners, and other publicly available sources. We may combine this information with information we collect directly from you.— Excerpt from Intuit's Intuit Privacy Statement
REGULATORY FRAMEWORK: This provision engages CCPA/CPRA Cal. Civ. Code §1798.110 (right to know categories of sources) and §1798.115 (right to know third parties data is shared with). GDPR Arts. 13 and 14 require disclosure of data sources when data is not collected directly from the data subject, and Art. 6 requires a lawful basis for processing externally sourced data. The FTC has signaled heightened scrutiny of data broker relationships in its 2023 commercial surveillance rulemaking. GLBA restrictions on sharing nonpublic personal financial information with non-affiliated third parties may also apply.
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Combining externally purchased data broker profiles with sensitive first-party financial and tax data creates an unusually powerful and potentially invasive consumer profile that goes well beyond what users knowingly provide to Intuit.
Intuit may enrich your financial and tax profile with data purchased from data brokers — including demographic, behavioral, and marketing data — meaning the information Intuit holds about you may be far more extensive than what you directly provided when filing taxes or managing finances.
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