Provision record
Instacart · Instacart Privacy Policy · View original document ↗

Use of personal information for targeted advertising

High confidence Common · 273 of 343 platforms

Key Facts · in the document’s own words

What does Instacart use users' Personal Information to send?
“We use your Personal Information to send you marketing and promotional materials and communications, including interest-based and other advertisements, and to analyze and measure their effectiveness.”
Version CA-V-006653, captured Sept. 11, 2026 · live source ↗
Our reading, not the document’s words
Instacart uses users' Personal Information to send marketing and promotional materials and communications, including interest-based and other advertisements, and to analyze and measure their effectiveness.
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This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Using Personal Information for interest-based advertising means Instacart builds on user data to target individuals with tailored commercial messages, and also tracks the impact of those messages.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Users' Personal Information is used by Instacart both to deliver targeted and other marketing communications to them and to analyze and measure the effectiveness of those communications.

How other platforms handle this

RunPod

We may use your personal information to: provide the Service; enable security features of the Service; establish and maintain your user profile on the Service; facilitate social features of the Service...

Boston Dynamics

prevent and detect fraud against you and us

Uber

Uber uses cookies and similar technologies for purposes such as: Authenticating users Remembering user preferences... Delivering and measuring the effectiveness of advertising campaigns...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We use your Personal Information to send you marketing and promotional materials and communications, including interest-based and other advertisements, and to analyze and measure their effectiveness.

Excerpt from Instacart's Privacy Policy

Provision details

Document information
Document
Instacart Privacy Policy
Entity
Instacart
Date stated by the document
Jan. 15, 2026
As printed in Instacart’s text (version CA-V-006653), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
April 18, 2026
Text quoted from version
CA-V-006653, captured Sept. 11, 2026
Record ID
CA-P-025806
Document ID
CA-D-000136
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-006653)
1a1be97b2189b4d70ab9bc56736140264a5331df93dab9b296bbde06c81b5133
Analysis generated
May 10, 2026 17:21 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006653, captured Sept. 11, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Instacart
Document: Instacart Privacy Policy
Record ID: CA-P-025806
Version: CA-V-006653
Captured: 2026-09-11 00:24:47 UTC
SHA-256: 1a1be97b2189b4d7…
URL: https://conductatlas.com/platform/instacart/instacart-privacy-policy/provision/CA-P-025806/use-of-personal-information-for-targeted-advertising/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Instacart's Use of personal information for targeted advertising clause do?

Using Personal Information for interest-based advertising means Instacart builds on user data to target individuals with tailored commercial messages, and also tracks the impact of those messages.

How does this clause affect you?

Users' Personal Information is used by Instacart both to deliver targeted and other marketing communications to them and to analyze and measure the effectiveness of those communications.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Instacart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Instacart.