Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has jurisdiction over undisclosed or deceptive tracking practices under Section 5 of the FTC Act.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Analytics and Tracking Technologies (Google Analytics) clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Analytics and Tracking Technologies (Google Analytics) — Ideogram

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What it is

Ideogram uses cookies and tracking tools — including Google Analytics — to monitor how you use the website, which sends your browsing data to Google and other third parties.

Consumer impact (what this means for users)

Your IP address, browsing behavior, and session data are transmitted to Google and potentially other analytics providers each time you visit Ideogram, creating a data trail that extends beyond Ideogram's own systems.

Cross-platform context

See how other platforms handle Analytics and Tracking Technologies (Google Analytics) and similar clauses.

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Why it matters (compliance & risk perspective)

Google Analytics tracking is confirmed active on the Ideogram privacy policy page itself, meaning your browsing behavior is collected and sent to Google even while reading privacy disclosures, without an evident consent management layer.

View original clause language

We and our third-party partners may use cookies, pixel tags, web beacons, and other tracking technologies to collect information about your use of our Services, including your browsing behavior, pages visited, and interactions with content.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: The EU ePrivacy Directive (2002/58/EC, as amended) and GDPR Art. 6 require prior informed consent for non-essential tracking cookies for EU/EEA users. The CJEU Planet49 ruling (C-673/17) confirmed pre-checked boxes do not constitute valid consent. CCPA/CPRA §1798.135 requires a 'Do Not Sell or Share My Personal Information' link if analytics data constitutes 'sharing.' FTC Act Section 5 applies to deceptive omissions regarding tracking. (2)

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Applicable agencies

FTC

The FTC has jurisdiction over undisclosed or deceptive tracking practices under Section 5 of the FTC Act.
File a complaint →

Provision details

Document information

Document

Ideogram Privacy Policy

Entity

Ideogram

Document last updated

April 29, 2026

Tracking information

First tracked

May 2, 2026

Last verified

May 2, 2026

Record ID

CA-P-004444

Document ID

CA-D-00490

Evidence Provenance

Source URL

https://ideogram.ai/privacy

Wayback Machine

View archived versions →

SHA-256

33f445f42f1bbf4ff46e8ff0ddf6f46772818422d079b8a43477799871ef9d50

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Ideogram | Document: Ideogram Privacy Policy | Record: CA-P-004444
Captured: 2026-05-02 00:49:23 UTC | SHA-256: 33f445f42f1bbf4f…
URL: https://conductatlas.com/platform/ideogram/ideogram-privacy-policy/analytics-and-tracking-technologies-google-analytics/
Accessed: May 2, 2026

Classification

Severity

Medium

Analytics and Tracking Technologies (Google Analytics)