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Hulu collects and may share your personal information, viewing data, and usage information as described in its Privacy Policy, which is incorporated into this Agreement by reference.
This analysis describes what Hulu's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision operationalizes Hulu's data handling practices by specifying the scope of information collection and the permissible recipients of subscriber data, which directly affects the service's business model for content delivery, advertising, and analytics.
Your Hulu viewing history, device identifiers, and personal information may be shared with advertisers, analytics partners, and Walt Disney Company affiliates — and on ad-supported tiers, your viewing behavior is used to target you with personalized advertising.
How other platforms handle this
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Any such de-identified genetic information and phenotypic information we share with third parties for research purposes is done in accordance with Part 46 (beginning with Section 46.101) of Title 45 of the Code of Federal Regulations.
By using one of these tools, you agree that Public.com may transfer that information to the applicable third party service.
Monitoring
Hulu has changed this document before.
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REGULATORY FRAMEWORK: This provision engages the Video Privacy Protection Act (VPPA, 18 U.S.C. §2710), which prohibits video service providers from disclosing personally identifiable information about subscribers (including video viewing records) without informed written consent, with civil liability of no less than $2,500 per violation plus punitive damages and attorney's fees. The CCPA (Cal. Civ. Code §1798.100 et seq.) grants California residents rights to know, delete, and opt out of sale of personal information, including viewing data. The FTC Act Section 5 applies to data sharing practices inconsistent with disclosed privacy policies. COPPA (15 U.S.C. §6501) may apply if viewing data is collected from users under 13 through household accounts.
Regulatory citations, enforcement risk, and due diligence action items.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The provision operationalizes Hulu's data handling practices by specifying the scope of information collection and the permissible recipients of subscriber data, which directly affects the service's business model for content delivery, advertising, and analytics.
Your Hulu viewing history, device identifiers, and personal information may be shared with advertisers, analytics partners, and Walt Disney Company affiliates — and on ad-supported tiers, your viewing behavior is used to target you with personalized advertising.
ConductAtlas has identified this type of provision across 294 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hulu.