Provision record
Hulu · Hulu Subscriber Agreement · View original document ↗

Use and Sharing of Subscriber Information

High severity Common · 294 of 352 platforms
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Document Record

What it is

Hulu collects and may share your personal information, viewing data, and usage information as described in its Privacy Policy, which is incorporated into this Agreement by reference.

This analysis describes what Hulu's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision operationalizes Hulu's data handling practices by specifying the scope of information collection and the permissible recipients of subscriber data, which directly affects the service's business model for content delivery, advertising, and analytics.

Clause Stability Stable

0
Changes
3
Months Monitored
Apr 3, 2026
First Seen
Apr 10, 2026
Last Seen
This clause type exists across 4545 other provisions on other platforms.

Consumer impact (what this means for users)

Your Hulu viewing history, device identifiers, and personal information may be shared with advertisers, analytics partners, and Walt Disney Company affiliates — and on ad-supported tiers, your viewing behavior is used to target you with personalized advertising.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    California residents can exercise CCPA rights including opting out of the sale or sharing of personal information by visiting Hulu's privacy settings in your account or through the privacy rights request process described in Hulu's Privacy Policy at hulu.com/privacy.

How other platforms handle this

Squarespace Medium

we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.

Ancestry Medium

Any such de-identified genetic information and phenotypic information we share with third parties for research purposes is done in accordance with Part 46 (beginning with Section 46.101) of Title 45 of the Code of Federal Regulations.

Public.com Medium

By using one of these tools, you agree that Public.com may transfer that information to the applicable third party service.

See all platforms with this clause type →

Monitoring

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ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY FRAMEWORK: This provision engages the Video Privacy Protection Act (VPPA, 18 U.S.C. §2710), which prohibits video service providers from disclosing personally identifiable information about subscribers (including video viewing records) without informed written consent, with civil liability of no less than $2,500 per violation plus punitive damages and attorney's fees. The CCPA (Cal. Civ. Code §1798.100 et seq.) grants California residents rights to know, delete, and opt out of sale of personal information, including viewing data. The FTC Act Section 5 applies to data sharing practices inconsistent with disclosed privacy policies. COPPA (15 U.S.C. §6501) may apply if viewing data is collected from users under 13 through household accounts.

Full institutional analysis

Regulatory citations, enforcement risk, and due diligence action items.

Applicable agencies

  • FTC
    The FTC enforces against deceptive data sharing practices under FTC Act Section 5 and has jurisdiction over VPPA-adjacent data practices by streaming services.
    File a complaint →
  • State AG
    The California AG and CPPA enforce the CCPA/CPRA with respect to viewing data collection, sale, and sharing by streaming services including Hulu.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Hulu Subscriber Agreement
Entity
Hulu
Document last updated
May 5, 2026
Tracking information
First tracked
April 2, 2026
Last verified
April 2, 2026
Record ID
CA-P-001810
Document ID
CA-D-00392
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2bed5b3183b53e1ff3a3f59d4eb4383b4b2ddb801461d72c51ecde8fa3d63a15
Analysis generated
April 2, 2026 01:59 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hulu
Document: Hulu Subscriber Agreement
Record ID: CA-P-001810
Captured: 2026-04-02 01:59:09 UTC
SHA-256: 2bed5b3183b53e1f…
URL: https://conductatlas.com/platform/hulu/hulu-subscriber-agreement/provision/CA-P-001810/use-and-sharing-of-subscriber-information/
Accessed: July 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Hulu's Use and Sharing of Subscriber Information clause do?

The provision operationalizes Hulu's data handling practices by specifying the scope of information collection and the permissible recipients of subscriber data, which directly affects the service's business model for content delivery, advertising, and analytics.

How does this clause affect you?

Your Hulu viewing history, device identifiers, and personal information may be shared with advertisers, analytics partners, and Walt Disney Company affiliates — and on ad-supported tiers, your viewing behavior is used to target you with personalized advertising.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 294 platforms. See the full comparison.

Is ConductAtlas affiliated with Hulu?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hulu.