This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of HubSpot's data processing rights by defining the purposes for which customer data may be used (service delivery, maintenance, legal compliance, and product improvement) and the types of derivative data uses permitted (aggregated and anonymized forms). This framework governs how the service provider may leverage uploaded customer information in its service infrastructure and development activities.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →Under this clause, customers authorize HubSpot to process their data across multiple operational functions including service delivery, data storage, transmission, modification, and display. Additionally, customers authorize HubSpot to extract and use aggregated and anonymized derivatives of their data for product development purposes without further consent or per-use notice.
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"Customer grants HubSpot a non-exclusive, worldwide, royalty-free license to use, copy, store, transmit, modify, and display Customer Data solely to the extent necessary to provide, maintain, and improve the Subscription Services and to comply with applicable law. HubSpot may use aggregated and anonymized data derived from Customer Data to improve its products and services.— Excerpt from HubSpot's HubSpot Terms of Service
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The provision establishes the operational scope of HubSpot's data processing rights by defining the purposes for which customer data may be used (service delivery, maintenance, legal compliance, and product improvement) and the types of derivative data uses permitted (aggregated and anonymized forms). This framework governs how the service provider may leverage uploaded customer information in its service infrastructure and development …
Under this clause, customers authorize HubSpot to process their data across multiple operational functions including service delivery, data storage, transmission, modification, and display. Additionally, customers authorize HubSpot to extract and use aggregated and anonymized derivatives of their data for product development purposes without further consent or per-use notice.
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