HubSpot · HubSpot Privacy Policy · View original document ↗

Cookie and Tracking Technology Use

Medium severity Uncommon · 26 of 325 platforms
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Recent governance activity HubSpot recorded 8 documented changes in the last 30 days.
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This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes HubSpot's authorization to deploy tracking technologies across its digital properties for behavioral data collection and ad personalization. The clause operationalizes the technical infrastructure through which the company collects and applies website usage signals.

Consumer impact (what this means for users)

The terms authorize HubSpot to collect browsing activity data and use it for targeted advertising delivery. Users have the ability to restrict cookie functionality through browser-level controls or HubSpot's preference management tool, which determines what tracking data the company receives.

How other platforms handle this

ADP Medium

We use cookies, web beacons, pixel tags, and other tracking technologies on our websites to recognize you and your preferences, authenticate users, analyze website traffic and usage patterns, and to deliver personalized content and advertisements. We may use both session cookies and persistent cooki...

ClickUp Medium

We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web bea...

Okta Medium

We use cookies, web beacons, pixel tags, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, your preferences, and your device. This may include information such as your IP address, browser type, operating system, referri...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities on our Websites and to deliver targeted advertising. You can control the use of cookies through your browser settings or by using our cookie preference manager.

— Excerpt from HubSpot's HubSpot Privacy Policy

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
HubSpot Privacy Policy
Entity
HubSpot
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-006512
Document ID
CA-D-00208
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
fe8174733afb623b01d20e9bf2797cfe1a6f367f639df8ac00b981f71a13d9ef
Analysis generated
May 10, 2026 22:52 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: HubSpot
Document: HubSpot Privacy Policy
Record ID: CA-P-006512
Captured: 2026-05-10 22:52:49 UTC
SHA-256: fe8174733afb623b…
URL: https://conductatlas.com/platform/hubspot/hubspot-privacy-policy/cookie-and-tracking-technology-use/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does HubSpot's Cookie and Tracking Technology Use clause do?

This provision establishes HubSpot's authorization to deploy tracking technologies across its digital properties for behavioral data collection and ad personalization. The clause operationalizes the technical infrastructure through which the company collects and applies website usage signals.

How does this clause affect you?

The terms authorize HubSpot to collect browsing activity data and use it for targeted advertising delivery. Users have the ability to restrict cookie functionality through browser-level controls or HubSpot's preference management tool, which determines what tracking data the company receives.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 26 platforms. See the full comparison.

Is ConductAtlas affiliated with HubSpot?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by HubSpot.