Hinge · Hinge Privacy Policy · View original document ↗

Advertising and Profiling Based on User Data

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Hinge's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Using 'legitimate interests' as a legal basis for advertising means Hinge may target you with ads based on your sensitive profile data without asking for your specific consent, which is a contested practice under GDPR and has been challenged by European regulators.

Consumer impact (what this means for users)

Hinge collects a wide range of personal data including sensitive categories such as sexual orientation, health information, and face geometry, and this data may be shared across all Match Group-affiliated platforms for safety, product improvement, and advertising purposes. Users who are banned or flagged on any other Match Group service may find their Hinge account closed or creation blocked based on data shared within the corporate family. You can manage advertising data preferences directly in the Hinge app settings, and California, Washington, and Nevada residents can exercise enhanced rights including data deletion by reviewing the supplemental policies linked from the main privacy page.

How other platforms handle this

TikTok Ads Medium

To use User Content as part of our advertising and marketing campaigns to promote the Platform, to invite you to participate in an event, and to promote popular topics, hashtags and campaigns on the Platform.

Whatnot Medium

We may share your personal information with third-party advertising partners to provide you with advertisements we believe you may find of interest. We do not control these third parties' tracking technologies or how they may be used. If you have questions about an advertisement or other targeted co...

Pinterest Medium

We infer information about you based on how you use Pinterest. For example, if you engage with Pins about travel, we may infer you are interested in travel. We use this information to provide more relevant recommendations and advertising. We may combine the information we collect about you with info...

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▸ View Original Clause Language DOCUMENT RECORD
"
To operate advertising and marketing campaigns, including: Performing and measuring the effectiveness of advertising campaigns run on our service; Performing and measuring the effectiveness of marketing campaigns promoting our own service on third-party platforms; Communicating with you about products and services we believe may interest you. Grounds for processing: Consent (where required under applicable law) and otherwise our legitimate interest. It is in our legitimate interest to promote our service and to show ads to our members which are tailored to their interests, as a way to improve their experience and help fund the parts of our service which are free.

— Excerpt from Hinge's Hinge Privacy Policy

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
Hinge Privacy Policy
Entity
Hinge
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
May 11, 2026
Record ID
CA-P-006692
Document ID
CA-D-00230
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
294a9273f6d51325fab8e9815f872379e6823ba8e2dfc32ff1c781d3ac7c5a16
Analysis generated
May 11, 2026 01:54 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hinge
Document: Hinge Privacy Policy
Record ID: CA-P-006692
Captured: 2026-05-11 01:54:40 UTC
SHA-256: 294a9273f6d51325…
URL: https://conductatlas.com/platform/hinge/hinge-privacy-policy/advertising-and-profiling-based-on-user-data/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Hinge's Advertising and Profiling Based on User Data clause do?

Using 'legitimate interests' as a legal basis for advertising means Hinge may target you with ads based on your sensitive profile data without asking for your specific consent, which is a contested practice under GDPR and has been challenged by European regulators.

Is ConductAtlas affiliated with Hinge?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hinge.