This analysis describes what Hinge's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational basis for Hinge's behavioral advertising practices and allows the company to generate performance metrics from advertising campaigns. The dual legal grounds (consent and legitimate interest) provide flexibility in the processing framework across different jurisdictions and use cases.
Users' activity and preference data will be processed to create targeted advertising and marketing communications, including both ads displayed within Hinge and promotional content on external platforms. The terms authorize this processing under legitimate interest grounds in addition to consent, meaning such processing can occur even absent explicit user opt-in depending on applicable law.
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"To operate advertising and marketing campaigns, including: Performing and measuring the effectiveness of advertising campaigns run on our service; Performing and measuring the effectiveness of marketing campaigns promoting our own service on third-party platforms; Communicating with you about products and services we believe may interest you. Grounds for processing: Consent (where required under applicable law) and otherwise our legitimate interest. It is in our legitimate interest to promote our service and to show ads to our members which are tailored to their interests, as a way to improve their experience and help fund the parts of our service which are free.— Excerpt from Hinge's Hinge Privacy Policy
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This clause establishes the operational basis for Hinge's behavioral advertising practices and allows the company to generate performance metrics from advertising campaigns. The dual legal grounds (consent and legitimate interest) provide flexibility in the processing framework across different jurisdictions and use cases.
Users' activity and preference data will be processed to create targeted advertising and marketing communications, including both ads displayed within Hinge and promotional content on external platforms. The terms authorize this processing under legitimate interest grounds in addition to consent, meaning such processing can occur even absent explicit user opt-in depending on applicable law.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hinge.