This analysis describes what Hinge's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Using 'legitimate interests' as a legal basis for advertising means Hinge may target you with ads based on your sensitive profile data without asking for your specific consent, which is a contested practice under GDPR and has been challenged by European regulators.
Hinge collects a wide range of personal data including sensitive categories such as sexual orientation, health information, and face geometry, and this data may be shared across all Match Group-affiliated platforms for safety, product improvement, and advertising purposes. Users who are banned or flagged on any other Match Group service may find their Hinge account closed or creation blocked based on data shared within the corporate family. You can manage advertising data preferences directly in the Hinge app settings, and California, Washington, and Nevada residents can exercise enhanced rights including data deletion by reviewing the supplemental policies linked from the main privacy page.
How other platforms handle this
To use User Content as part of our advertising and marketing campaigns to promote the Platform, to invite you to participate in an event, and to promote popular topics, hashtags and campaigns on the Platform.
We may share your personal information with third-party advertising partners to provide you with advertisements we believe you may find of interest. We do not control these third parties' tracking technologies or how they may be used. If you have questions about an advertisement or other targeted co...
We infer information about you based on how you use Pinterest. For example, if you engage with Pins about travel, we may infer you are interested in travel. We use this information to provide more relevant recommendations and advertising. We may combine the information we collect about you with info...
Monitoring
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"To operate advertising and marketing campaigns, including: Performing and measuring the effectiveness of advertising campaigns run on our service; Performing and measuring the effectiveness of marketing campaigns promoting our own service on third-party platforms; Communicating with you about products and services we believe may interest you. Grounds for processing: Consent (where required under applicable law) and otherwise our legitimate interest. It is in our legitimate interest to promote our service and to show ads to our members which are tailored to their interests, as a way to improve their experience and help fund the parts of our service which are free.— Excerpt from Hinge's Hinge Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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Using 'legitimate interests' as a legal basis for advertising means Hinge may target you with ads based on your sensitive profile data without asking for your specific consent, which is a contested practice under GDPR and has been challenged by European regulators.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hinge.