Key Facts
Does Hinge use data to perform and measure the effectiveness of advertising campaigns?
Hinge uses data to perform and measure the effectiveness of advertising campaigns run on its service and to communicate with users about products and services it believes may interest them.
Does Hinge communicate with users about products and services?
Hinge uses data to perform and measure the effectiveness of advertising campaigns run on its service and to communicate with users about products and services it believes may interest them.
May Hinge's advertising partners use a unique identifier associated with a user to exclude that user from Hinge's marketing campaigns?
Hinge's advertising partners may use a unique identifier associated with a user to either exclude that user from Hinge's marketing campaigns or to target ads at an audience similar to that user in terms of background, interests, or app usage.
May Hinge's advertising partners use a unique identifier to target ads at an audience similar to that user in terms of background, interests, or app usage?
Hinge's advertising partners may use a unique identifier associated with a user to either exclude that user from Hinge's marketing campaigns or to target ads at an audience similar to that user in terms of background, interests, or app usage.
When is continued retention of Face Data necessary?
Hinge deletes Face Data within 30 days, unless continued retention is necessary to comply with an applicable legal obligation or to ensure the safety and security of its service and members.
When does Hinge collect face geometry data?
Hinge collects face geometry data, which may be considered biometric data in some jurisdictions, when users choose to participate in certain features such as Selfie Verification.
May face geometry data be considered biometric data in some jurisdictions?
Hinge collects face geometry data, which may be considered biometric data in some jurisdictions, when users choose to participate in certain features such as Selfie Verification.
May Hinge disclose user data to comply with legal processes such as court orders, subpoenas, or search warrants?
Hinge may disclose user data to comply with legal processes such as court orders, subpoenas, or search warrants, to assist in the prevention or detection of crime, or to protect the safety of any person.
May Hinge disclose user data to assist in the prevention or detection of crime?
Hinge may disclose user data to comply with legal processes such as court orders, subpoenas, or search warrants, to assist in the prevention or detection of crime, or to protect the safety of any person.
May Hinge disclose user data to protect the safety of any person?
Hinge may disclose user data to comply with legal processes such as court orders, subpoenas, or search warrants, to assist in the prevention or detection of crime, or to protect the safety of any person.
Summary
Hinge's Privacy Policy explains what data Hinge collects about you, how it uses that data, and when it shares it with others—including advertising partners and other Match Group platforms. If you use features like Selfie Verification, Hinge collects face geometry data. After you close your account, Hinge keeps your data for at least three months, and if your account was banned, for up to two years.
Analysis
Hinge's Privacy Policy establishes the terms on which Hinge collects, uses, retains, and shares personal data for users aged 18 and older. It provides for collection of sensitive and special-category data—including face geometry data that may constitute biometric information—on the basis of user-triggered consent. The policy authorizes use of user data for advertising measurement, marketing communications, and sharing with advertising partners through active disclosure and direct technical access via cookies, SDKs, and similar tools. It sets defined retention windows for face data (30 days, subject to legal and safety exceptions), post-closure data (three months), and post-ban data (up to two years). Profiling and automated decision-making practices are addressed in a separate FAQ rather than within the policy itself.
What this means for you
Your data is used by Hinge to run ad campaigns, measure their effectiveness, and send you marketing communications about products or services. If you choose to use features like Selfie Verification, you are providing face geometry data that may be treated as biometric data. Providing sensitive information such as sexual orientation constitutes consent to its use as described in the policy. Advertising partners receive or can collect your data to target ads at audiences similar to you, and your data is shared across Match Group platforms for safety enforcement—meaning activity on Hinge can result in consequences on other Match Group services. If you are a US resident, you may opt out of activities that fall under the legal definitions of targeted advertising, sales, or sharing under applicable laws by exercising that opt-out through Hinge.
2 important changes detected
3 versions captured · Last updated: May 2026
What changed
Hinge made six small updates to its privacy policy on May 1, 2026, mostly to fix grammatical and formatting issues. The updates changed 'you may photos' to 'you share photos,' corrected a typo in the data retention section (removing an extra '6'), fixed a punctuation error in the Brazil contact information (using encoded email format '[arroba]' and '[ponto]' instead of standard symbols), and corrected a misspelled word 'c contact' to 'can contact' regarding state attorney general appeals. These are primarily editorial corrections with no material changes to consumer rights or data handling practices.
Why this matters
These changes are primarily editorial corrections and do not materially affect consumer privacy rights or data handling practices. The policy now correctly states that users 'share' photos and other content, clarifies that customer care exchanges are retained for five years (not 'five 6 years'), and fixes the contact information for Brazil residents and those seeking to appeal privacy requests. No action is needed in response to these updates.
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What changed
Hinge modified six sentences in its privacy policy on April 19, 2026, affecting how the platform describes data practices. Without access to the specific text of those modified sentences, the operational significance of this change cannot be determined from the summary provided. To assess what changed, the prior and updated language would need to be compared directly.
Why this matters
Hinge modified six sentences in its privacy policy on April 19, 2026. The specific operational impact of these changes cannot be assessed without reviewing the actual language that was revised. The changes may affect how Hinge describes data collection, use, retention, or sharing practices, but the nature and scope of any such changes are not evident from the modification count alone.
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Archival ProvenanceSource & Archival Record
Last Captured
May 1, 2026 06:17 UTC
Capture Method
Automated scheduled archival capture
Document ID
CA-D-000230
Version ID
CA-V-002060
SHA-256
f8f4f6669f0d6f258b2f734577c7b841489f18cbfbce856731821ce2c18393f2
✓ Snapshot stored
✓ Text extracted
✓ Change verified
✓ Hash verified