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The agreement discloses that Google Affiliates' support staff may log in to the account holder's Google Analytics account using the account holder's customer password for purposes of service maintenance and technical or billing support.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses a specific operational practice whereby Google support personnel may access the account holder's Analytics account and its associated Customer Data using the account holder's credentials. Account holders should assess whether this level of access is consistent with their internal data governance policies and any applicable confidentiality or data access obligations.
This provision establishes that Google support staff may access the account holder's Google Analytics account using the account holder's credentials, which may include access to Customer Data (data about website visitor behavior) stored in the account. This access is described as being for maintenance and support purposes.
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"Google Affiliates' support staff may, from time to time, log in to the Service under Your customer password in order to maintain the service, including to provide You assistance with technical or billing issues.Excerpt from Google's Analytics Terms of Service
1. REGULATORY LANDSCAPE: This provision may engage GDPR requirements regarding authorized personnel access to personal data processed on behalf of data controllers. Under GDPR, data processors must ensure that persons authorized to process personal data have committed themselves to confidentiality. The disclosure of this practice in the agreement may satisfy transparency requirements, but account holders should assess whether this access is documented in their data processing records and whether it is consistent with their GDPR data processing arrangements with Google. 2. GOVERNANCE EXPOSURE: Medium. The provision does not specify the scope of data accessible to support staff during a login session, the logging or auditing of such access, or the frequency with which this access occurs. Organizations with strict data access controls or confidentiality obligations may need to assess whether this practice is consistent with their security and governance frameworks. 3. JURISDICTION FLAGS: EU/EEA account holders processing personal data of data subjects through Google Analytics should assess whether this support access is documented in their data processing agreements and whether it satisfies GDPR requirements for authorized sub-processor access. Regulated industries (financial services, healthcare) in any jurisdiction should assess whether this access practice is consistent with applicable sector-specific data security requirements. 4. CONTRACT AND VENDOR IMPLICATIONS: The provision does not specify audit rights or access logs that would allow account holders to verify when and how often support staff accessed their account. Vendor assessments for organizations with strict access control requirements should note this limitation and, where necessary, request additional contractual commitments regarding support access logging and notification. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should document this disclosed practice in their vendor assessment records and data processing inventories. Organizations with contractual confidentiality obligations to their own clients regarding analytics data should assess whether Google support access to that data is consistent with those obligations.
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This provision discloses a specific operational practice whereby Google support personnel may access the account holder's Analytics account and its associated Customer Data using the account holder's credentials. Account holders should assess whether this level of access is consistent with their internal data governance policies and any applicable confidentiality or data access obligations.
This provision establishes that Google support staff may access the account holder's Google Analytics account using the account holder's credentials, which may include access to Customer Data (data about website visitor behavior) stored in the account. This access is described as being for maintenance and support purposes.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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