The agreement requires account holders to post a privacy policy on their properties that discloses the use of Google Analytics, cookie-based data collection, and the sharing of that data with Google and third parties, and requires commercially reasonable efforts to obtain user consent where required by applicable law.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a direct contractual obligation on account holders as data controllers to maintain adequate privacy disclosures, creating compliance dependencies with GDPR consent requirements, CCPA notice obligations, and FTC guidance on deceptive practices. Failure to post an adequate privacy policy constitutes a breach of the agreement and may independently trigger regulatory scrutiny.
Interpretive note: The 'commercially reasonable efforts' standard for consent may be applied differently across jurisdictions, particularly in the EU/EEA where GDPR supervisory authorities have applied stricter consent standards than a reasonableness test.
This provision requires that website and app visitors (Users) receive disclosure about Google Analytics data collection and cookie usage through the account holder's privacy policy, and that consent be obtained where required by law. The agreement places the obligation to provide this disclosure on the account holder rather than on Google.
How other platforms handle this
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
Not be Discriminated Against by us for exercising your privacy rights.
We may provide an option for users to opt into the disclosure of their demographic data in a manner and to an extent that may lead to loss of their anonymity.
"You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies that collect data, Your use of the Service, the data You collect, and how You use and share such data with Google and third parties. You will use commercially reasonable efforts to ensure that a User is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the User's device where such activity occurs in connection with the Service and where providing such information and obtaining such consent is required by law.Excerpt from Google's Analytics Terms of Service
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This provision establishes a direct contractual obligation on account holders as data controllers to maintain adequate privacy disclosures, creating compliance dependencies with GDPR consent requirements, CCPA notice obligations, and FTC guidance on deceptive practices. Failure to post an adequate privacy policy constitutes a breach of the agreement and may independently trigger regulatory scrutiny.
This provision requires that website and app visitors (Users) receive disclosure about Google Analytics data collection and cookie usage through the account holder's privacy policy, and that consent be obtained where required by law. The agreement places the obligation to provide this disclosure on the account holder rather than on Google.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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