Provision record
Google · Google Analytics Terms of Service · View original document ↗

Prohibition on Passing PII to Google

High severity High confidence Explicit document language Common · 296 of 352 platforms

Key Facts

What does Google prohibit users from passing to Google?
Google prohibits users from passing personally identifiable information—whether hashed or otherwise—to Google, and from assisting or permitting any third party to do so, except where permitted by and subject to the applicable policies.
Can users pass personally identifiable information to Google?
Google prohibits users from passing personally identifiable information—whether hashed or otherwise—to Google, and from assisting or permitting any third party to do so, except where permitted by and subject to the applicable policies.
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This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The prohibition extends to hashed data and to third-party facilitation, meaning any indirect transmission of recognizable PII to Google through the user's platform is also prohibited.

Interpretive note: The excerpt is slightly truncated after 'policies' but the core prohibition and exception structure are unambiguously stated in the quoted language.

Consumer impact (what this means for users)

The reader is prohibited from transmitting, and from assisting or permitting any third party to transmit, any information Google could use or recognize as personally identifiable—hashed or otherwise—to Google, except as the applicable policies allow.

How other platforms handle this

ZipRecruiter Medium

You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.

NVIDIA NIM Medium

telemetry information collected includes: (i) microservice settings, (ii) usage data and (iii) hardware environment.

Glassdoor Medium

Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
You will not and will not assist or permit any third party to pass information, hashed or otherwise, to Google that Google could use or recognize as personally identifiable information, except where permitted by, and subject to, the policies...

Excerpt from Google's Analytics Terms of Service

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
TCPA
United States Federal
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Google Analytics Terms of Service
Entity
Google
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-067774
Document ID
CA-D-00900
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
21ea24be1a4312bcc179ce853db6df37f6087cc8950fc43206a729dba6ec1c02
Analysis generated
May 20, 2026 23:48 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google
Document: Google Analytics Terms of Service
Record ID: CA-P-067774
Captured: 2026-05-20 23:48:18 UTC
SHA-256: 21ea24be1a4312bc…
URL: https://conductatlas.com/platform/google/google-analytics-terms-of-service/provision/CA-P-067774/prohibition-on-passing-pii-to-google/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Google's Prohibition on Passing PII to Google clause do?

The prohibition extends to hashed data and to third-party facilitation, meaning any indirect transmission of recognizable PII to Google through the user's platform is also prohibited.

How does this clause affect you?

The reader is prohibited from transmitting, and from assisting or permitting any third party to transmit, any information Google could use or recognize as personally identifiable—hashed or otherwise—to Google, except as the applicable policies allow.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.

Is ConductAtlas affiliated with Google?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.