The agreement requires account holders operating in the EEA, Switzerland, or UK to comply with the Google Ads Data Processing Terms, which are incorporated by reference and govern GDPR-applicable data processing; the account holder warrants this compliance both for themselves and for their clients.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision incorporates by reference a separate data processing agreement governing GDPR compliance, meaning the full scope of GDPR-applicable data processing obligations for EU/EEA, Swiss, and UK account holders is not contained within this document alone. Account holders must separately review and comply with the Google Ads Data Processing Terms, and warrant compliance on behalf of their clients as well.
This provision establishes that for account holders in the EEA, Switzerland, or UK, data processing under Google Analytics is governed by the separately maintained Google Ads Data Processing Terms, which define the controller-processor relationship and associated GDPR obligations. End users in these jurisdictions have their data processed under the framework established by those terms.
How other platforms handle this
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"You represent and warrant that, to the extent you are, or your clients are, in the EEA, Switzerland or the UK, you either have, or your clients have, been and will remain in compliance with the Google Ads Data Processing Terms (at https://business.safety.google/adsprocessorterms/) which are incorporated by reference and will govern the processing of data subject to the GDPR.Excerpt from Google's Analytics Terms of Service
1.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision incorporates by reference a separate data processing agreement governing GDPR compliance, meaning the full scope of GDPR-applicable data processing obligations for EU/EEA, Swiss, and UK account holders is not contained within this document alone. Account holders must separately review and comply with the Google Ads Data Processing Terms, and warrant compliance on behalf of their clients as well.
This provision establishes that for account holders in the EEA, Switzerland, or UK, data processing under Google Analytics is governed by the separately maintained Google Ads Data Processing Terms, which define the controller-processor relationship and associated GDPR obligations. End users in these jurisdictions have their data processed under the framework established by those terms.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.