Google Maps · Google Maps Platform Terms of Service · View original document ↗

Mandatory Google Attribution

Low severity Medium confidence Inferredfromcontext Unique · 0 of 343 platforms
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Document Record

What it is

The agreement requires that all applications displaying Maps Platform content must include Google attribution in the format specified by Google's branding guidelines, and this requirement applies to all contexts in which Maps data or imagery is displayed.

This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision creates an ongoing branding and design obligation for all customer-facing interfaces incorporating Maps content, requiring compliance with Google's specified attribution format rather than the customer's preferred UX approach.

Interpretive note: The specific attribution format requirements are defined in Google's branding guidelines rather than this terms document directly, and the full attribution clause text was not available in the provided document excerpt.

Consumer impact (what this means for users)

Under this clause, any application or product displaying Google Maps content must show Google attribution as specified, which is a standard disclosure requirement that applies uniformly to all Maps Platform customers.

How other platforms handle this

Kajabi Medium

"Content" means anything you or your Customers create or make available through the Service in connection with your Account, including your intellectual property (e.g. trademarks, trade names, service marks, and copyrighted works); the products or services you offer (e.g., courses, coaching, members...

ConvertKit Medium

By posting, uploading, inputting, providing or submitting your Content you grant Kit, its affiliated companies and necessary sublicensees permission to use your Content in connection with the operation of their Internet businesses including, without limitation, the rights to: copy, distribute, trans...

Epic Games Medium

By submitting, sharing, or otherwise making User-Generated Content available through any of the Licensed Products, including by submitting User-Generated Content using UEFN, you grant Epic a royalty-free, perpetual, irrevocable, non-exclusive, sublicensable, worldwide license to use, reproduce, modi...

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ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

1. REGULATORY LANDSCAPE: Attribution requirements do not directly engage primary consumer protection regulations, though failure to display accurate source attribution could interact with truth-in-advertising standards enforced by the FTC. No specific regulatory tension is apparent from the attribution clause itself. 2. GOVERNANCE EXPOSURE: Low. Attribution requirements are standard across mapping and data API products and represent a routine operational compliance obligation. Non-compliance may result in API access suspension under the terms. 3. JURISDICTION FLAGS: Attribution requirements apply globally to all deployments displaying Maps content. No jurisdiction-specific heightened exposure is identified for this provision. 4. CONTRACT AND VENDOR IMPLICATIONS: Product and design teams should incorporate attribution compliance reviews into standard QA processes. Contracts with downstream application developers or white-label customers should include pass-through attribution obligations to ensure compliance throughout the distribution chain. 5. COMPLIANCE CONSIDERATIONS: Legal and product teams should audit all customer-facing interfaces for attribution compliance, particularly where UI redesigns or white-labeling arrangements may have removed or obscured required Google branding. Google's branding guidelines should be reviewed alongside the Maps Platform Terms to confirm attribution format compliance.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable regulations

DMA
European Union
DSA
European Union

Provision details

Document information
Document
Google Maps Platform Terms of Service
Entity
Google Maps
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-012629
Document ID
CA-D-00324
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
dd049d13b85dd1b48852dde03763de391e8cb273537fb18257a28141edb01178
Analysis generated
May 20, 2026 23:39 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google Maps
Document: Google Maps Platform Terms of Service
Record ID: CA-P-012629
Captured: 2026-05-20 23:39:03 UTC
SHA-256: dd049d13b85dd1b4…
URL: https://conductatlas.com/platform/google-maps/google-maps-platform-terms-of-service/mandatory-google-attribution/
Accessed: June 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Google Maps's Mandatory Google Attribution clause do?

This provision creates an ongoing branding and design obligation for all customer-facing interfaces incorporating Maps content, requiring compliance with Google's specified attribution format rather than the customer's preferred UX approach.

How does this clause affect you?

Under this clause, any application or product displaying Google Maps content must show Google attribution as specified, which is a standard disclosure requirement that applies uniformly to all Maps Platform customers.

Is ConductAtlas affiliated with Google Maps?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Maps.