This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
End User location data cannot be collected or cached without affirmative, advance, and revocable consent, placing a strict gatekeeping obligation on the Customer.
The updated terms establish a broader definition of activities that are subject to heightened restrictions under the Google Maps Platform Terms of Service. Previously, the definition enumerated specific high-risk categories. The revised language now encompasses any use case where service failure could reasonably be expected to result in death, serious personal injury, or severe environmental or property damage, and explicitly identifies weaponry as a restricted application. Developers and organizations using Google Maps for restricted purposes should review their use cases against the new definition to ensure continued compliance.
View change record →As an End User, your location data may not be obtained or cached by a Customer Application without your express, prior, and revocable consent.
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"Customer will ensure that the Customer Application(s)...will not obtain or cache any End User's location except with the End User's express, prior, revocable consent.— Excerpt from Google Maps's Google Maps Platform Terms of Service
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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End User location data cannot be collected or cached without affirmative, advance, and revocable consent, placing a strict gatekeeping obligation on the Customer.
As an End User, your location data may not be obtained or cached by a Customer Application without your express, prior, and revocable consent.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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