This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The Customer's agreement acknowledges a broad data use right for Google and its Affiliates, covering retention and use of identifiable data points for product improvement across Google's portfolio, not only the Maps platform.
The updated terms establish a broader definition of activities that are subject to heightened restrictions under the Google Maps Platform Terms of Service. Previously, the definition enumerated specific high-risk categories. The revised language now encompasses any use case where service failure could reasonably be expected to result in death, serious personal injury, or severe environmental or property damage, and explicitly identifies weaponry as a restricted application. Developers and organizations using Google Maps for restricted purposes should review their use cases against the new definition to ensure continued compliance.
View change record →Data including your search terms, IP address, and location coordinates may be collected, retained, and used by Google and its Affiliates to provide and improve Google products and services.
How other platforms handle this
authorize ZipRecruiter to connect your account to the account of a "Connected Site" (e.g., Google, LinkedIn, Monster, Facebook or Twitter), we may be able to access information you have provided to the Connected Site...
telemetry information collected includes: (i) microservice settings, (ii) usage data and (iii) hardware environment.
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
Monitoring
Google Maps has changed this document before.
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"Google collects and receives data from Customer and End Users...including search terms, IP addresses, and latitude/longitude coordinates. Customer acknowledges and agrees that Google and its Affiliates may use and retain this data to provide and improve Google products and services...— Excerpt from Google Maps's Google Maps Platform Terms of Service
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The Customer's agreement acknowledges a broad data use right for Google and its Affiliates, covering retention and use of identifiable data points for product improvement across Google's portfolio, not only the Maps platform.
Data including your search terms, IP address, and location coordinates may be collected, retained, and used by Google and its Affiliates to provide and improve Google products and services.
ConductAtlas has identified this type of provision across 297 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Maps.