This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The Customer's agreement acknowledges a broad data use right for Google and its Affiliates, covering retention and use of identifiable data points for product improvement across Google's portfolio, not only the Maps platform.
Data including your search terms, IP address, and location coordinates may be collected, retained, and used by Google and its Affiliates to provide and improve Google products and services.
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"Google collects and receives data from Customer and End Users (and End Users’ End Users, if any), including search terms, IP addresses, and latitude/longitude coordinates. Customer acknowledges and agrees that Google and its Affiliates may use and retain this data to provide and improve Google products and services...Excerpt from Google Maps's Platform Terms of Service
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Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The Customer's agreement acknowledges a broad data use right for Google and its Affiliates, covering retention and use of identifiable data points for product improvement across Google's portfolio, not only the Maps platform.
Data including your search terms, IP address, and location coordinates may be collected, retained, and used by Google and its Affiliates to provide and improve Google products and services.
ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Maps.