This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes user-controlled data retention parameters, allowing modification of the default 18-month retention period through settings. This mechanism determines the duration Google Gemini retains chat history and associated activity data before automatic purging.
The updated privacy notice establishes that Google collects data from third-party services you connect to Gemini, including Model Context Protocol server tools, and that such connections are not monitored or secured by Google. The notice explicitly states that choosing to connect third-party apps may expose your data, passwords, devices, and accounts to unauthorized access. The revised terms also clarify that you can use temporary chats, which are not retained for AI improvement purposes with human reviewer assistance. You can manage connected app permissions through Gemini Spark settings.
View change record →The updated notice adds new disclosure sections explaining how data flows when using Gemini Spark (remote browser and computer access), how avatar creation collects and processes information, and clarifies that Google collects information about AI reasoning steps during task execution. The notice also refines language around subscription information to specify 'Google AI plan' rather than just generic 'paid subscription.' These changes do not establish new obligations but rather expand the transparency disclosures provided to users about existing and new features.
View change record →The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →Users operate under an 18-month automatic deletion default unless they affirmatively adjust retention settings to a different interval. The terms authorize granular control over data persistence through both automatic scheduling and manual deletion actions.
How other platforms handle this
We retain personal information for as long as necessary to provide our Services and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate and lawful business purposes.
Please note there are situations where Spotify is unable to delete your data, for example when: it's still necessary to process the data for the purpose we collected it for; we have an overriding interest in continuing to process the data, for example where we need the data to protect our services f...
If you follow the instructions here, your account will be deactivated and your data will be queued for deletion. When deactivated, your X account, including your display name, username, and public profile, will no longer be viewable on X.com, X for iOS, and X for Android. For up to 30 days after dea...
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"You can change your auto-delete setting in Gemini Apps Activity from the default of 18 months to 3 months, 36 months, or indefinite. You can also manually delete your Gemini Apps chats anytime.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
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The provision establishes user-controlled data retention parameters, allowing modification of the default 18-month retention period through settings. This mechanism determines the duration Google Gemini retains chat history and associated activity data before automatic purging.
Users operate under an 18-month automatic deletion default unless they affirmatively adjust retention settings to a different interval. The terms authorize granular control over data persistence through both automatic scheduling and manual deletion actions.
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