This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes user-controlled data retention parameters, allowing modification of the default 18-month retention period through settings. This mechanism determines the duration Google Gemini retains chat history and associated activity data before automatic purging.
The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →The updated privacy notice now discloses that Gemini can use data from connected Google apps and imported memory or chats from other AI platforms to personalize your experience and to improve services, including training generative AI models. This data is treated similarly to other Gemini activity. You can manage or delete your imported activity anytime through the Activity controls.
View change record →The updated privacy notice no longer discloses how Google Gemini uses data from connected Google apps to personalize user experience. Previously, the policy explained eligibility requirements and the opt-in process for this personalization feature. The removal means users no longer have a documented disclosure of this data practice in the privacy notice itself, though the operational status of the Connected Apps feature and whether it remains available is not clarified by this change.
View change record →Users operate under an 18-month automatic deletion default unless they affirmatively adjust retention settings to a different interval. The terms authorize granular control over data persistence through both automatic scheduling and manual deletion actions.
How other platforms handle this
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your personal information by submitting a request through our privacy request form or by contacting us at pri...
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, natur...
We store information until it is no longer necessary to provide our services and WhatsApp Products, or until your account is deleted or becomes inactive, whichever comes first. This is a case-by-case determination that depends on things like the nature of the information, why it is collected and pro...
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"You can change your auto-delete setting in Gemini Apps Activity from the default of 18 months to 3 months, 36 months, or indefinite. You can also manually delete your Gemini Apps chats anytime.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
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The provision establishes user-controlled data retention parameters, allowing modification of the default 18-month retention period through settings. This mechanism determines the duration Google Gemini retains chat history and associated activity data before automatic purging.
Users operate under an 18-month automatic deletion default unless they affirmatively adjust retention settings to a different interval. The terms authorize granular control over data persistence through both automatic scheduling and manual deletion actions.
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