Meta · Meta Business Tools Terms · View original document ↗

Custom audience names must not reflect sensitive categories

Medium severity Explicitdocumentlanguage Common · 243 of 352 platforms
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Recent governance activity Meta recorded 14 documented changes in the last 30 days.
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This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

ZipRecruiter Medium

ZipRecruiter does not require any Sensitive Personal Data about you in order for you to utilize the ZipRecruiter Website...please carefully consider the information that is contained within your resume and ensure that you are not providing any sensitive or other information that is not necessary.

Wyze Medium

User Content may not: be unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory or fraudulent

Pinterest Ads Medium

Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success

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▸ View Original Clause Language DOCUMENT RECORD
"
The names you choose and criteria you establish for your events, conversions, and any custom audiences you create must not reflect, imply or be based on any category of information described in this Section 1.h.

— Excerpt from Meta's Meta Business Tools Terms

Provision details

Document information
Document
Meta Business Tools Terms
Entity
Meta
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-063760
Document ID
CA-D-00867
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a2e18a7f5cfaba81936850309523138f4ae73c4ba5bf210fc9d0eee882258d7d
Analysis generated
May 20, 2026 23:35 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta
Document: Meta Business Tools Terms
Record ID: CA-P-063760
Captured: 2026-05-20 23:35:50 UTC
SHA-256: a2e18a7f5cfaba81…
URL: https://conductatlas.com/platform/meta/meta-business-tools-terms/provision/CA-P-063760/custom-audience-names-must-not-reflect-sensitive-categories/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Meta's Custom audience names must not reflect sensitive categories clause do?

The clause states: “The names you choose and criteria you establish for your events, conversions, and any custom audiences you create must not reflect, imply or be based on any category of information described in this Section 1.h.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 243 platforms. See the full comparison.

Is ConductAtlas affiliated with Meta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.