The policy prohibits ads that promote or facilitate the distribution of non-consensual intimate imagery, including digitally manipulated versions of such images.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision explicitly extends the prohibition to digitally manipulated intimate images, covering deepfake and synthetic media categories in addition to non-consensual distribution of authentic images. Advertisers in digital media, social platforms, content distribution, and AI-generated media sectors should assess eligibility against this restriction.
Interpretive note: The scope of digitally manipulated intimate images is not further defined, and application to AI-generated synthetic media may require platform-specific interpretation as regulatory frameworks evolve.
Under this provision, ads promoting or facilitating the distribution of non-consensual intimate imagery, including digitally altered images, will be disapproved on Google Ads. This restriction applies to both the ad creative and the product or service being advertised.
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"We don't allow ads that promote or facilitate the distribution of non-consensual intimate imagery, including digitally manipulated intimate images.— Excerpt from Google Ads's Google Ads Prohibited Content Policy
1) REGULATORY LANDSCAPE: This provision engages a growing body of U.S. state laws criminalizing non-consensual intimate imagery, including deepfake-specific statutes enacted in multiple states. Federal legislative developments, including proposed federal non-consensual intimate imagery laws, are relevant. Internationally, the UK Online Safety Act and EU Digital Services Act create platform-level obligations relevant to this content category. The FTC and state AGs are potential enforcement authorities in the U.S. context. 2) GOVERNANCE EXPOSURE: Medium to high for advertisers in digital media, AI-generated content, social networking, and content distribution platforms. The explicit inclusion of digitally manipulated images engages the rapidly evolving deepfake regulatory landscape. 3) JURISDICTION FLAGS: Heightened exposure exists in U.S. states with enacted non-consensual intimate imagery statutes (including California, Texas, Virginia, and others), the UK under the Online Safety Act, and EU member states under the Digital Services Act. Applicable law in these jurisdictions may impose additional obligations beyond advertising restrictions. 4) CONTRACT AND VENDOR IMPLICATIONS: Advertisers in digital media and AI content sectors should review vendor and platform agreements to ensure compliance with this provision and applicable law. No indemnification language is specified in this provision. 5) COMPLIANCE CONSIDERATIONS: Legal teams at digital media, AI content, and social platform companies should assess whether any advertised products or services could facilitate distribution of non-consensual intimate imagery, including AI tools capable of generating such content. Deepfake detection and content moderation policies should be reviewed in light of this provision.
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This provision explicitly extends the prohibition to digitally manipulated intimate images, covering deepfake and synthetic media categories in addition to non-consensual distribution of authentic images. Advertisers in digital media, social platforms, content distribution, and AI-generated media sectors should assess eligibility against this restriction.
Under this provision, ads promoting or facilitating the distribution of non-consensual intimate imagery, including digitally altered images, will be disapproved on Google Ads. This restriction applies to both the ad creative and the product or service being advertised.
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