The policy prohibits ads for the sale or distribution of endangered species or their parts from running on Google Ads platforms.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision applies to both whole specimens and component parts of endangered species, covering a range of products in wildlife trade, traditional medicine, luxury goods, and collectibles sectors. Advertisers in these sectors must assess product eligibility before campaign launch.
Interpretive note: The provision does not specify which species listings or regulatory schedules are used to define endangered species, requiring advertisers to conduct independent legal assessment.
Under this provision, ads for the sale or distribution of endangered species or their parts will be disapproved on Google Ads. Advertisers in wildlife products, exotic materials, or traditional medicine sectors must verify that advertised products are not derived from listed endangered species.
How other platforms handle this
Political ads are prohibited, including ads advocating for or against a particular candidate, party, ballot proposition, law, regulation, or otherwise intended to influence an election outcome; ads fundraising for or by political candidates, parties, political action committees or similar organizati...
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Certain product and service categories are restricted and may only be advertised with prior written approval from TikTok. These include but are not limited to: alcohol, financial services and products, gambling and gaming, healthcare and pharmaceuticals, and political advertising.
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"We don't allow ads for the sale or distribution of endangered species or their parts.— Excerpt from Google Ads's Google Ads Prohibited Content Policy
1) REGULATORY LANDSCAPE: This provision engages the Endangered Species Act (ESA) in the U.S. and the Convention on International Trade in Endangered Species (CITES) internationally. The U.S. Fish and Wildlife Service and equivalent international agencies are the primary enforcement authorities. State-level wildlife protection laws may also apply. 2) GOVERNANCE EXPOSURE: Medium for advertisers in wildlife products, exotic leather goods, traditional medicine, and collectibles sectors. The provision applies to both whole animals and parts, which encompasses a broad range of product categories. 3) JURISDICTION FLAGS: Heightened exposure exists for advertisers in markets with active CITES enforcement and in U.S. states with additional wildlife protection statutes. International advertisers should assess CITES permit requirements for any advertised animal-derived products. 4) CONTRACT AND VENDOR IMPLICATIONS: Advertisers sourcing animal-derived materials should obtain documentation of CITES compliance from suppliers and include warranty representations in procurement contracts. 5) COMPLIANCE CONSIDERATIONS: Compliance teams at companies advertising animal-derived products should maintain documentation of species origin and applicable permits. Legal teams should verify that advertised products are not listed under CITES Appendices I, II, or III in relevant jurisdictions.
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This provision applies to both whole specimens and component parts of endangered species, covering a range of products in wildlife trade, traditional medicine, luxury goods, and collectibles sectors. Advertisers in these sectors must assess product eligibility before campaign launch.
Under this provision, ads for the sale or distribution of endangered species or their parts will be disapproved on Google Ads. Advertisers in wildlife products, exotic materials, or traditional medicine sectors must verify that advertised products are not derived from listed endangered species.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.