The policy prohibits ads and their destination pages from failing to identify the product, service, or entity being promoted.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision extends identification requirements beyond the ad creative to the destination URL or landing page, requiring that both the ad and its destination clearly identify what is being promoted. Non-compliant destinations may result in ad disapproval regardless of the ad creative's compliance.
Interpretive note: The policy does not specify the level of specificity required for identification on destination pages, which may create ambiguity for multi-product or category-level landing pages.
Under this clause, both the ad and the destination page must name the promoted product, service, or entity. Ads linking to landing pages that do not clearly identify the offering are subject to disapproval, which provides users with a baseline assurance of advertiser transparency on the Google Ad Network.
Cross-platform context
See how other platforms handle Unidentified Business Prohibition and similar clauses.
Compare across platforms →"Ads or destinations that don't name the product, service, or entity they are promoting.Excerpt from Google Ads's Editorial and Technical Requirements
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This provision extends identification requirements beyond the ad creative to the destination URL or landing page, requiring that both the ad and its destination clearly identify what is being promoted. Non-compliant destinations may result in ad disapproval regardless of the ad creative's compliance.
Under this clause, both the ad and the destination page must name the promoted product, service, or entity. Ads linking to landing pages that do not clearly identify the offering are subject to disapproval, which provides users with a baseline assurance of advertiser transparency on the Google Ad Network.
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