“Asset text that repeats words or phrases within the same asset or another asset in the same ad group, campaign, or account”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers must avoid repetitive language not only within a single asset but also across assets at the ad group, campaign, and account levels, creating a broad deduplication requirement.
Interpretive note: The excerpt does not clarify what degree of repetition triggers a violation or whether partial phrase overlap is included. No enforcement consequence is specified in this excerpt.
Asset text on Google Ads must not repeat words or phrases within the same asset or across assets at the ad group, campaign, or account level.
How other platforms handle this
you will not interfere with a third party's use and enjoyment of the Websites and Platforms
When you choose to transfer or upload the Content...to other platforms or websites operated by a third party, you shall do so in compliance with this Agreement and any terms and conditions of use of such other platform or website.
You may provide links to this Web Site, provided that (a) you do not remove or obscure, by framing or otherwise, any portion of this Web Site, including any advertisements, terms of use, copyright notice, and other notices on this Web Site, (b) you immediately deactivate and discontinue providing li...
"Asset text that repeats words or phrases within the same asset or another asset in the same ad group, campaign, or accountExcerpt from Google Ads's Editorial and Technical Requirements
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Advertisers must avoid repetitive language not only within a single asset but also across assets at the ad group, campaign, and account levels, creating a broad deduplication requirement.
Asset text on Google Ads must not repeat words or phrases within the same asset or across assets at the ad group, campaign, or account level.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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