This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers must avoid repetitive language not only within a single asset but also across assets at the ad group, campaign, and account levels, creating a broad deduplication requirement.
Interpretive note: The excerpt does not clarify what degree of repetition triggers a violation or whether partial phrase overlap is included. No enforcement consequence is specified in this excerpt.
Asset text on Google Ads must not repeat words or phrases within the same asset or across assets at the ad group, campaign, or account level.
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"Asset text that repeats words or phrases within the same asset or another asset in the same ad group, campaign, or account— Excerpt from Google Ads's Google Ads Editorial and Technical Requirements
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Advertisers must avoid repetitive language not only within a single asset but also across assets at the ad group, campaign, and account levels, creating a broad deduplication requirement.
Asset text on Google Ads must not repeat words or phrases within the same asset or across assets at the ad group, campaign, or account level.
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