This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers cannot serve ads that overflow their assigned display area or intrude into the host website or app, protecting publishers and users from disruptive ad behavior.
Ads served through Google Ads must remain within their designated frame and may not encroach on the surrounding website or app.
How other platforms handle this
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Monitoring
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"Ads that expand beyond the frame or otherwise encroach on the website or app— Excerpt from Google Ads's Google Ads Editorial and Technical Requirements
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Advertisers cannot serve ads that overflow their assigned display area or intrude into the host website or app, protecting publishers and users from disruptive ad behavior.
Ads served through Google Ads must remain within their designated frame and may not encroach on the surrounding website or app.
ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.
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