This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers whose ads or assets use ad unit features outside their intended purpose are in violation of Google Ads policy and subject to enforcement action.
Interpretive note: The excerpt does not define what 'intended purpose' means for any specific ad unit feature, leaving the scope of this prohibition dependent on Google Ads' own interpretation. No enforcement consequence is specified in this excerpt.
Ads or assets that misuse ad unit features are not permitted to run on Google Ads.
How other platforms handle this
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Monitoring
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"Ads or assets that don't use the features of the ad unit for their intended purpose— Excerpt from Google Ads's Google Ads Editorial and Technical Requirements
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Advertisers whose ads or assets use ad unit features outside their intended purpose are in violation of Google Ads policy and subject to enforcement action.
Ads or assets that misuse ad unit features are not permitted to run on Google Ads.
ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.
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