“Ads or assets that don't use the features of the ad unit for their intended purpose”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers whose ads or assets use ad unit features outside their intended purpose are in violation of Google Ads policy and subject to enforcement action.
Interpretive note: The excerpt does not define what 'intended purpose' means for any specific ad unit feature, leaving the scope of this prohibition dependent on Google Ads' own interpretation. No enforcement consequence is specified in this excerpt.
Ads or assets that misuse ad unit features are not permitted to run on Google Ads.
How other platforms handle this
you will not interfere with a third party's use and enjoyment of the Websites and Platforms
When you choose to transfer or upload the Content...to other platforms or websites operated by a third party, you shall do so in compliance with this Agreement and any terms and conditions of use of such other platform or website.
You may provide links to this Web Site, provided that (a) you do not remove or obscure, by framing or otherwise, any portion of this Web Site, including any advertisements, terms of use, copyright notice, and other notices on this Web Site, (b) you immediately deactivate and discontinue providing li...
"Ads or assets that don't use the features of the ad unit for their intended purposeExcerpt from Google Ads's Editorial and Technical Requirements
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Advertisers whose ads or assets use ad unit features outside their intended purpose are in violation of Google Ads policy and subject to enforcement action.
Ads or assets that misuse ad unit features are not permitted to run on Google Ads.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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