The policy requires ads to use commonly accepted spelling and grammar, be comprehensible, stay within character limits for double-width character languages, and conform to the informational presentation style of Google Search results.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision applies specific character limit requirements to double-width character languages, creating a language-specific technical compliance obligation relevant to advertisers running campaigns in Chinese, Japanese, Korean, and similar scripts. The requirement to conform to the 'clear and informational presentation style of the Google Search results' sets an open-ended stylistic standard subject to Google's own determination.
Interpretive note: The requirement to conform to the 'clear and informational presentation style of the Google Search results' does not specify objective criteria, leaving stylistic conformance subject to Google's discretionary assessment.
Under this clause, ads must meet spelling, grammar, and character limit standards, including language-specific limits for double-width character scripts. The requirement to match the informational style of Google Search results establishes a stylistic standard that Google evaluates on a case-by-case basis.
Cross-platform context
See how other platforms handle Style and Spelling Standards Including Double-Width Character Languages and similar clauses.
Compare across platforms →"Ads or assets that don't use commonly accepted spelling or grammar. Ads or assets that are incomprehensible or don't make sense. Ads or assets that exceed character limits for double-width character languages. Ads or assets that are inconsistent with the clear and informational presentation style of the Google Search results.Excerpt from Google Ads's Editorial and Technical Requirements
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This provision applies specific character limit requirements to double-width character languages, creating a language-specific technical compliance obligation relevant to advertisers running campaigns in Chinese, Japanese, Korean, and similar scripts. The requirement to conform to the 'clear and informational presentation style of the Google Search results' sets an open-ended stylistic standard subject to Google's own determination.
Under this clause, ads must meet spelling, grammar, and character limit standards, including language-specific limits for double-width character scripts. The requirement to match the informational style of Google Search results establishes a stylistic standard that Google evaluates on a case-by-case basis.
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