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The policy prohibits advertisers from including phone numbers directly within ad text fields, requiring instead that phone numbers be used through designated ad features such as call assets.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires advertisers to route phone number display through Google's designated call tracking and asset features rather than embedding numbers in free-text ad copy, which affects how advertiser-to-consumer phone contact is facilitated through the platform.
Under this clause, phone numbers cannot appear in general ad text fields. Advertisers who wish to display a phone number must use Google's designated call assets, which channel phone interactions through Google's platform infrastructure.
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"Entering a phone number in ad text.Excerpt from Google Ads's Editorial and Technical Requirements
1. REGULATORY LANDSCAPE: This provision does not directly implicate a specific privacy or consumer protection regulation. However, routing phone contact through Google's call asset infrastructure rather than free-text fields may affect call tracking and data practices that engage GDPR or CCPA consent obligations depending on how call data is processed. 2. GOVERNANCE EXPOSURE: Low. This is primarily an ad format compliance requirement. The operational implication is that advertisers must use call assets rather than ad text fields for phone number display, which may require campaign structure adjustments. 3. JURISDICTION FLAGS: No specific jurisdiction creates heightened exposure for this provision as stated. Advertisers in regulated industries such as healthcare or financial services should separately assess whether call asset tracking features align with applicable sector-specific data handling requirements. 4. CONTRACT AND VENDOR IMPLICATIONS: Agencies managing performance-focused campaigns that rely on inbound call volume should confirm that call tracking setups comply with this provision by using designated call assets rather than embedding numbers in ad copy. 5. COMPLIANCE CONSIDERATIONS: Advertisers should audit active ad copy across all campaigns to identify and remove any phone numbers embedded in text fields, and configure call assets as the designated mechanism for phone number display.
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This provision requires advertisers to route phone number display through Google's designated call tracking and asset features rather than embedding numbers in free-text ad copy, which affects how advertiser-to-consumer phone contact is facilitated through the platform.
Under this clause, phone numbers cannot appear in general ad text fields. Advertisers who wish to display a phone number must use Google's designated call assets, which channel phone interactions through Google's platform infrastructure.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.