The policy restricts the business name field in applicable ad formats to the advertiser's domain, recognized business name, or promoted downloadable app name, and prohibits the use of promotional language in that field.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision creates a discrete approval gate for advertiser identity disclosure in ad formats that require a business name field. Campaigns using product names, taglines, or DBAs that do not map to a recognized business name or domain may be disapproved.
Interpretive note: The policy does not define the criteria by which Google determines whether a name qualifies as the 'recognized name of the advertiser,' which may create ambiguity for sub-brands or product-level campaigns.
Under this clause, ads on the Google Ad Network must identify the advertiser by its domain, recognized name, or app name in the business name field. This provision supports user-facing disclosure of the advertising entity behind a given ad.
Cross-platform context
See how other platforms handle Business Name Requirements and similar clauses.
Compare across platforms →"Providing a business name that is anything other than the domain, the recognized name of the advertiser, or the promoted downloadable app. Using promotional language in the business name field.Excerpt from Google Ads's Editorial and Technical Requirements
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This provision creates a discrete approval gate for advertiser identity disclosure in ad formats that require a business name field. Campaigns using product names, taglines, or DBAs that do not map to a recognized business name or domain may be disapproved.
Under this clause, ads on the Google Ad Network must identify the advertiser by its domain, recognized name, or app name in the business name field. This provision supports user-facing disclosure of the advertising entity behind a given ad.
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