This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers cannot include phone numbers directly in ad text, which restricts a common method of direct-response advertising and directs phone number use to designated ad features.
Phone numbers may not appear in the ad text field of Google Ads.
How other platforms handle this
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
You agree that Promotional Codes: (a) must be used in a lawful manner; (b) must be used for the intended audience and purpose; (c) may not be duplicated, sold or transferred in any manner...
please take care when using these forums and do not post confidential or proprietary information through those features.
"Entering a phone number in ad textExcerpt from Google Ads's Editorial and Technical Requirements
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Advertisers cannot include phone numbers directly in ad text, which restricts a common method of direct-response advertising and directs phone number use to designated ad features.
Phone numbers may not appear in the ad text field of Google Ads.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
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