This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers must ensure their ads and assets convey a comprehensible message; ads or assets that are incomprehensible or nonsensical violate Google Ads policy.
Interpretive note: The excerpt does not define the standard by which comprehensibility is assessed, leaving the determination subject to Google Ads' interpretation. No enforcement consequence is specified in this excerpt.
Ads and assets on Google Ads must be comprehensible and make sense.
How other platforms handle this
We prohibit profanity, obscenity and obscene gestures.
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
You agree that Promotional Codes: (a) must be used in a lawful manner; (b) must be used for the intended audience and purpose; (c) may not be duplicated, sold or transferred in any manner...
"Ads or assets that are incomprehensible or don't make senseExcerpt from Google Ads's Editorial and Technical Requirements
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Advertisers must ensure their ads and assets convey a comprehensible message; ads or assets that are incomprehensible or nonsensical violate Google Ads policy.
Ads and assets on Google Ads must be comprehensible and make sense.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
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