This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The strike system is actively expanding, meaning advertisers who have previously committed violations face an increasingly structured escalating consequences framework.
Advertisers who repeatedly violate Google Ads policies are subject to a strike system that Google Ads continues to expand.
How other platforms handle this
we have adopted a policy of terminating, in appropriate circumstances, the accounts of users who repeatedly infringe the intellectual property rights of others.
Grindr will promptly terminate without notice the accounts of Users that are determined by Grindr to be "repeat infringers." A repeat infringer is a User who has been notified by Grindr of infringing activity violations more than twice
If we learn that we've collected the personal data of a child under the age of 13 or 16, as applicable, we'll take reasonable steps to delete the personal data. This may require us to delete the Skillshare account...
Monitoring
Google Ads has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"We take repeat violations of our policies seriously and continue to expand a strike system for repeat offenders.— Excerpt from Google Ads's Google Ads Advertising Policies Overview
Compliance Governance Intelligence
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The strike system is actively expanding, meaning advertisers who have previously committed violations face an increasingly structured escalating consequences framework.
Advertisers who repeatedly violate Google Ads policies are subject to a strike system that Google Ads continues to expand.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.