This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers whose landing pages or destinations exist primarily to generate ad impressions rather than provide genuine content may have their ads rejected.
Interpretive note: The excerpt is a fragment without full surrounding sentence context, which limits certainty about the precise scope of the prohibition and any associated enforcement language. The primary proposition — the arbitrage prohibition — is nonetheless clearly stated in the fragment.
Users are protected from being directed to destinations that exist solely or primarily to expose them to advertisements.
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""arbitrage" or promoting destinations for the sole or primary purpose of showing adsExcerpt from Google Ads's Advertising Policies Overview
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Advertisers whose landing pages or destinations exist primarily to generate ad impressions rather than provide genuine content may have their ads rejected.
Users are protected from being directed to destinations that exist solely or primarily to expose them to advertisements.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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