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This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
The landing page must allow users to navigate away from the page, including via the browser's 'Back' button, and return to the page that the ad was displayed on.
Within all of your points of sale, you agree not to try to dissuade or inhibit your customers from using PayPal or Venmo services or encourage the customer to use an alternate payment method.
The products and services promoted in an ad must match those promoted on the landing page.
Monitoring
Google Ads has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
"sites that have disabled the browser's back buttonExcerpt from Google Ads's Advertising Policies Overview
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “sites that have disabled the browser's back button”
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.