Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC oversees online tracking and digital advertising practices under Section 5 of the FTC Act, including cookie-based behavioral advertising.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Cookie Consent and Tracking clause as low severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Cookie Consent and Tracking — DeepL

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What it is

DeepL uses cookies for essential website functions as well as for analytics and marketing; you can control non-essential cookies through DeepL's cookie settings tool.

Consumer impact (what this means for users)

DeepL places tracking cookies for analytics and marketing purposes on your device, which can be refused or withdrawn by adjusting your cookie preferences in DeepL's cookie consent tool.

Cross-platform context

See how other platforms handle Cookie Consent and Tracking and similar clauses.

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Why it matters (compliance & risk perspective)

Marketing and analytics cookies track your behaviour across DeepL's platform and potentially across the web, and you have the right to refuse non-essential cookies under EU/UK law.

View original clause language

We use cookies and similar technologies on our website and in our products. Some of these are technically necessary for the operation of our services, while others are used for analytics, marketing, and personalisation purposes. You can manage your cookie preferences via our cookie settings.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: Cookie use is governed by the EU ePrivacy Directive (2002/58/EC, as amended), implemented nationally (e.g., Germany's TTDSG §25), and by GDPR Arts. 6 and 7 for consent-based processing. UK users are covered by PECR (Privacy and Electronic Communications Regulations 2003). The relevant enforcement authorities are national DPAs (LDI NRW for Germany) and Ofcom/ICO for UK. (2)

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Applicable agencies

FTC

The FTC oversees online tracking and digital advertising practices under Section 5 of the FTC Act, including cookie-based behavioral advertising.
File a complaint →

Provision details

Document information

Document

DeepL Privacy Policy

Entity

DeepL

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004053

Document ID

CA-D-00448

Evidence Provenance

Source URL

https://www.deepl.com/en/privacy

Wayback Machine

View archived versions →

SHA-256

1d621c54ed3a19fc9ce7b2fc58fa1eb740cb4e4b7669ebdc020370950f152344

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: DeepL | Document: DeepL Privacy Policy | Record: CA-P-004053
Captured: 2026-04-30 05:39:12 UTC | SHA-256: 1d621c54ed3a19fc…
URL: https://conductatlas.com/platform/deepl/deepl-privacy-policy/cookie-consent-and-tracking/
Accessed: May 2, 2026

Classification

Severity

Low

Cookie Consent and Tracking