Coinbase · Coinbase Privacy Policy

Cookies and Tracking Technologies

Medium severity
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What it is

Coinbase tracks your browsing behavior on its platform using cookies and similar technologies, and uses this data for analytics and to serve you targeted advertising, though you can manage these preferences.

Why it matters (compliance & risk perspective)

Tracking technologies enable Coinbase and its advertising partners to build a detailed profile of your behavior and financial interests, which may be shared with third-party advertisers — a practice California users can opt out of under CPRA.

Change history

removed Apr 29, 2026

Removal of explicit cookies and tracking technologies provision eliminates detailed disclosure of tracking practices and cookie management options, potentially reducing user control over tracking.

View full change record →
added Apr 19, 2026

New dedicated provision for tracking technologies providing more detailed disclosure of cookie and tracking practices compared to previous version's generic device/behavioral data collection statement.

View full change record →

Consumer impact (what this means for users)

Coinbase and its analytics/advertising partners track your browsing behavior, device identifiers, and interaction patterns across the platform; California residents can opt out of this 'sharing' for targeted advertising under CPRA by using the Cookie Preference Center.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Access Coinbase's Cookie Preference Center through the Privacy Rights portal at coinbase.com/legal/privacy to manage or opt out of non-essential tracking cookies and targeted advertising.

How other platforms handle this

Lyft Medium

We collect the payment information you provide us, including your bank routing numbers and tax information.

Anthropic Medium

Cookies & Similar Technologies. We and our service providers use cookies, scripts, or similar technologies ("Cookies") to manage the Services and to collect information about you and your use of the Services. These technologies help us to recognize you, customize or personalize your experience, mark...

Bumble Medium

IN CERTAIN CIRCUMSTANCES, SUCH AS IN RESPONSE TO MEMBER-GENERATED OR PRESS REPORTS OF SUSPECTED MISCONDUCT, THE BUMBLE GROUP MAY INVESTIGATE WHETHER A MEMBER HAS A CRIMINAL HISTORY, WHICH MAY, DEPENDING ON THE CIRCUMSTANCES, INCLUDE SEARCHING SEX OFFENDER REGISTRIES OR OTHER PUBLIC RECORDS... CRIMIN...

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This clause could change without notice.

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View original clause language
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, device identifiers, and information about how you interact with our Services. We use this information for analytics, to personalize your experience, and to serve you relevant advertising. You can manage your cookie preferences through your browser settings or through our Cookie Preference Center.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: Cookie and tracking practices implicate EU ePrivacy Directive (2002/58/EC, as amended) requiring prior consent for non-essential cookies; GDPR Art. 6 and Recital 32 on consent validity; IAB TCF v2.2 as an industry consent framework; CCPA/CPRA §1798.120 opt-out of sharing for cross-context behavioral advertising; FTC guidance on online behavioral advertising; and COPPA (16 CFR Part 312) if any tracking occurs for users under 13. Enforcement: EU national supervisory authorities (CNIL, DSK, DPC), CPPA, FTC. (2)

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over online behavioral advertising and tracking practices under Section 5 of the FTC Act, including failure to honor opt-out mechanisms.
    File a complaint →
  • State AG
    California Privacy Protection Agency has specific authority to enforce CPRA requirements for honoring Global Privacy Control signals and opt-out of sharing via cookies for targeted advertising.
    File a complaint →

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
DMA
European Union
FCRA
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Coinbase Privacy Policy
Entity
Coinbase
Document last updated
April 29, 2026
Tracking information
First tracked
April 9, 2026
Last verified
April 9, 2026
Record ID
CA-P-002487
Document ID
CA-D-00048
Evidence Provenance
Source URL
Wayback Machine
SHA-256
78a7819594fbdda870b5d87062a20d9bc35a005cd93b3d670553ddb635dc7b75
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Coinbase | Document: Coinbase Privacy Policy | Record: CA-P-002487
Captured: 2026-04-09 14:51:12 UTC | SHA-256: 78a7819594fbdda8…
URL: https://conductatlas.com/platform/coinbase/coinbase-privacy-policy/cookies-and-tracking-technologies/
Accessed: May 4, 2026
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Coinbase's Cookies and Tracking Technologies clause do?

Tracking technologies enable Coinbase and its advertising partners to build a detailed profile of your behavior and financial interests, which may be shared with third-party advertisers — a practice California users can opt out of under CPRA.

How does this clause affect you?

Coinbase and its analytics/advertising partners track your browsing behavior, device identifiers, and interaction patterns across the platform; California residents can opt out of this 'sharing' for targeted advertising under CPRA by using the Cookie Preference Center.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 27 platforms. See the full comparison.

Is ConductAtlas affiliated with Coinbase?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Coinbase.