“Online behavioral advertising...refers to the practice of collecting information from a computer or device regarding a visitor's web-browsing activities across non-affiliated websites over time in order to deliver advertisements...”
This analysis describes what Chase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
By defining the practice in its policy, Chase signals that online behavioral advertising — including cross-site tracking — is within scope of its data practices.
Interpretive note: This clause is definitional; it describes what online behavioral advertising means but does not in itself confirm Chase engages in the practice. The canonical claim reflects only the definitional framing. Whether Chase actually engages in this practice requires reference to other clauses.
Users are put on notice that Chase's policy encompasses practices that track browsing behavior across non-affiliated websites over time for ad delivery purposes.
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"Online behavioral advertising...refers to the practice of collecting information from a computer or device regarding a visitor's web-browsing activities across non-affiliated websites over time in order to deliver advertisements...Excerpt from Chase's Privacy Notice
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By defining the practice in its policy, Chase signals that online behavioral advertising — including cross-site tracking — is within scope of its data practices.
Users are put on notice that Chase's policy encompasses practices that track browsing behavior across non-affiliated websites over time for ad delivery purposes.
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Chase.