This analysis describes what Chase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
By defining the practice in its policy, Chase signals that online behavioral advertising — including cross-site tracking — is within scope of its data practices.
Interpretive note: This clause is definitional; it describes what online behavioral advertising means but does not in itself confirm Chase engages in the practice. The canonical claim reflects only the definitional framing. Whether Chase actually engages in this practice requires reference to other clauses.
Users are put on notice that Chase's policy encompasses practices that track browsing behavior across non-affiliated websites over time for ad delivery purposes.
How other platforms handle this
To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...
We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.
We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.
"Online behavioral advertising...refers to the practice of collecting information from a computer or device regarding a visitor's web-browsing activities across non-affiliated websites over time in order to deliver advertisements...Excerpt from Chase's Privacy Notice
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By defining the practice in its policy, Chase signals that online behavioral advertising — including cross-site tracking — is within scope of its data practices.
Users are put on notice that Chase's policy encompasses practices that track browsing behavior across non-affiliated websites over time for ad delivery purposes.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Chase.