Betterment uses your financial information, including investment account details and transaction history, to provide and improve its investment and savings services.
This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the legal basis for Betterment's collection and processing of personal financial information across multiple institutional functions, from core service delivery to secondary uses such as product analytics and marketing communications.
Removal of this standalone provision's content is absorbed into more comprehensive 'Sensitive Financial Data Collection' provision that covers both collection and use of financial information.
View full change record →Your investment transactions, balances, and financial goals are processed by Betterment to deliver personalized financial advice and automated portfolio management, which is core to the service but also represents significant data exposure.
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We may use the information we collect to help us improve our products and services, to develop new features, and to perform analytics. We may also use your information to personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested...
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"Betterment uses your personal information to provide financial advice and other services; enhance your customer experience; improve our products and features; provide customer support; open, operate, and maintain your account in accordance with US law; investigate and understand how Betterment is used; monitor and protect the security and integrity of Betterment; and better market and advertise Betterment's services.— Excerpt from Betterment's Betterment Privacy Policy
Use of customer financial data for service delivery by a registered investment adviser is regulated by SEC Rules and FINRA conduct standards, in addition to GLBA privacy requirements. Any secondary use of financial data for analytics or product development beyond service delivery may require additional legal justification under applicable frameworks.
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The clause establishes the legal basis for Betterment's collection and processing of personal financial information across multiple institutional functions, from core service delivery to secondary uses such as product analytics and marketing communications.
Your investment transactions, balances, and financial goals are processed by Betterment to deliver personalized financial advice and automated portfolio management, which is core to the service but also represents significant data exposure.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Betterment.