California residents and others with applicable state rights can opt out of Best Buy sharing their personal data with advertising partners by clicking a dedicated link on the website or submitting a request through the privacy portal.
This analysis describes what Best Buy's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the mechanism by which consumers can exercise their statutory opt-out rights under CCPA/CPRA and analogous state laws, and discloses that opting out may affect the personalized experience consumers receive.
Interpretive note: The document portion reviewed did not include the full text of the opt-out provision; specific language about Global Privacy Control recognition or cross-device opt-out scope was not confirmed in the available text.
The policy states consumers can opt out of data sale and sharing within 15 business days of submitting a request, and notes that doing so may reduce the personalization of content and offers received from Best Buy.
How other platforms handle this
If you are a California resident, you have the right to opt-out of the sale of your personal information and the right to opt-out of the sharing of your personal information for cross-context behavioral advertising. To exercise these rights, please click on the 'Your Privacy Choices' link or the 'Do...
You have the right to opt out of the sale or sharing of your personal information. To exercise this right, please click on the 'Do Not Sell or Share My Personal Information' link available on our website, or contact us as described in the 'Contact Us' section of this policy. We will process your req...
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
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"You have the right to opt out of the sale or sharing of your personal information. To exercise this right, you can click the 'Do Not Sell or Share My Personal Information' link available on our website, or submit a request through our privacy rights portal. We will process your opt-out request within 15 business days. Please note that opting out of the sale or sharing of your personal information may affect the personalized content and offers you receive from us.— Excerpt from Best Buy's Best Buy Privacy Policy
1. REGULATORY LANDSCAPE: This provision directly implements the opt-out right required by CCPA/CPRA, enforceable by the California Privacy Protection Agency and California Attorney General. CPRA requires that opt-out requests be honored within 15 business days and that the opt-out link be clear and conspicuous on the homepage. Analogous opt-out rights under Virginia's CDPA, Colorado's CPA, and Connecticut's CTDPA may also be implicated. 2. GOVERNANCE EXPOSURE: Medium. The 15-business-day processing commitment creates an operational compliance deadline that must be monitored and enforced across data sharing pipelines. The disclosure that opting out 'may affect' personalization is permissible but should be reviewed to ensure it does not function as a disincentive that undermines the practical availability of the opt-out right, which could attract regulatory scrutiny. 3. JURISDICTION FLAGS: California creates the primary statutory obligation for this provision. Other states with opt-out rights for targeted advertising, including Virginia, Colorado, and Connecticut, may require similar mechanisms to be extended to residents of those states. The Global Privacy Control signal is recognized by CCPA/CPRA as a valid opt-out mechanism; compliance with GPC should be audited. 4. CONTRACT AND VENDOR IMPLICATIONS: Honoring opt-out requests requires downstream notification to advertising and analytics partners that data from opted-out consumers must not be processed for targeted advertising purposes. Vendor contracts should include provisions requiring partners to honor these downstream opt-out signals within the required timeframe. 5. COMPLIANCE CONSIDERATIONS: The opt-out mechanism should be tested for functionality and accessibility across device types. Compliance teams should verify that the opt-out link is presented on the homepage as required and that the 15-business-day processing window is operationally achievable given the number of advertising and analytics partners involved. GPC signal recognition should be confirmed and documented.
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This provision establishes the mechanism by which consumers can exercise their statutory opt-out rights under CCPA/CPRA and analogous state laws, and discloses that opting out may affect the personalized experience consumers receive.
The policy states consumers can opt out of data sale and sharing within 15 business days of submitting a request, and notes that doing so may reduce the personalization of content and offers received from Best Buy.
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