Best Buy shares your personal data with advertising and analytics companies to serve you targeted ads, and acknowledges this sharing may qualify as selling your personal information under California law.
This analysis describes what Best Buy's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy discloses that data sharing with advertising partners may constitute a sale or sharing under CCPA/CPRA, which triggers opt-out rights for California residents and creates compliance obligations for Best Buy regarding the clarity and accessibility of the opt-out mechanism.
Interpretive note: The full enumeration of advertising and analytics partners and the precise scope of data categories shared with each partner was not fully available in the document portion reviewed.
The policy states Best Buy shares consumer data including browsing activity and identifiers with advertising and analytics partners, and acknowledges this may qualify as a sale under California law, meaning California residents have a statutory right to opt out of this data sharing.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We may share your personal information with third parties such as advertising partners, analytics providers, and other companies that help us market and improve our products and services. Some of this sharing may constitute a 'sale' or 'sharing' of personal information as defined under the California Consumer Privacy Act. We use cookies, pixel tags, and similar technologies to collect information about your online activities across our websites and third-party sites to serve you targeted advertisements.Excerpt from Best Buy's Privacy Policy
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The policy discloses that data sharing with advertising partners may constitute a sale or sharing under CCPA/CPRA, which triggers opt-out rights for California residents and creates compliance obligations for Best Buy regarding the clarity and accessibility of the opt-out mechanism.
The policy states Best Buy shares consumer data including browsing activity and identifiers with advertising and analytics partners, and acknowledges this may qualify as a sale under California law, meaning California residents have a statutory right to opt out of this data sharing.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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