Best Buy Privacy Policy

This document explains what personal information Best Buy collects about you — including biometric data in certain contexts — and how it shares that information, including sharing your purchase history and browsing data with social-media companies for advertising purposes. You have the right to request a copy of your data, ask for deletion of certain data, and opt out of advertising sharing. Best Buy does not guarantee the security of the information it holds.

This privacy policy establishes Best Buy's practices for collecting, using, and sharing personal information across its digital and physical properties. It sets out data collection that includes biometric data — fingerprints for trade-in fraud detection when legally required, facial or wrist geometry via virtual try-on with user permission and no retention, and facial recognition data via in-store security cameras at certain locations — as well as information received from data brokers and third parties. The policy creates a significant carve-out exempting advertising-related sharing, including browsing history, inferred preferences, and purchase history shared with social-media companies, from its general data-sharing limits. Consumer rights include the ability to submit access requests for a report of personal information held, deletion requests subject to exceptions, and an opt-out choice for advertising that meets or exceeds applicable state-law requirements. Best Buy explicitly disclaims any guarantee of the security of the information it collects.

Best Buy collects a broad range of personal information, including biometric data in specific contexts: facial or wrist geometry for virtual try-on (with your permission and no retention after use), fingerprints for trade-in fraud detection when legally required, and facial recognition data via security cameras at certain store locations. Your browsing history, predicted preferences, and purchase history may be shared with social-media companies for advertising purposes under a carve-out from Best Buy's general sharing limits. Best Buy does not guarantee the security of your information. You can submit an access request to receive a report of personal information Best Buy holds about you, submit a deletion request for certain data, or use Best Buy's opt-out choice for advertising.