Best Buy Privacy Policy

This document is Best Buy's consumer-facing Privacy Policy Hub, governing the collection, use, sharing, and retention of personal information across Best Buy's websites, mobile applications, stores, and related services, with its legal basis rooted in consent, contractual necessity, and legitimate business interests as articulated throughout the policy. The policy states that Best Buy collects identifiers, purchase history, device and browsing data, location information, financial account details, and inferences drawn from consumer behavior, and the terms authorize sharing this information with advertising partners, analytics providers, data brokers operating as service providers, and affiliated entities. The policy discloses participation in targeted advertising ecosystems including interest-based advertising networks, and states that certain data sharing with third-party advertisers may constitute a 'sale' or 'sharing' of personal information under California law, which triggers opt-out rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act. The policy engages CCPA/CPRA, applicable FTC Act consumer protection standards, and state-level privacy frameworks including those of Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws; the practical scope of consumer rights under these frameworks depends on the user's state of residence and the specific data category involved. Material compliance considerations include the adequacy of consent mechanisms for targeted advertising, the sufficiency of the 'Do Not Sell or Share My Personal Information' opt-out pathway, and whether data retention and deletion practices align with stated policy commitments across all data categories.