Bank of America shares your credit and transaction data with its affiliated companies (like Merrill Lynch) for marketing purposes, but you can opt out of the marketing-related portion of this sharing.
Without opting out, Bank of America will share your creditworthiness information with affiliated companies such as investment, insurance, and mortgage subsidiaries for cross-marketing purposes.
Cross-platform context
See how other platforms handle Affiliate Marketing Opt-Out and similar clauses.
Compare across platforms →Your creditworthiness data — credit scores, loan history, financial standing — can be used by Bank of America affiliates to market their products to you unless you explicitly opt out.
REGULATORY FRAMEWORK: Affiliate marketing sharing is governed by FCRA §624 (15 U.S.C. §1681s-3), which grants consumers the right to opt out of affiliate use of 'eligibility information' (creditworthiness data) for marketing solicitations. The implementing regulation is 12 CFR Part 1022 (Regulation V), enforced by the CFPB. GLBA also applies to the underlying information-sharing framework between affiliates. CCPA may additionally apply to sharing of personal information with affiliated entities where such sharing constitutes 'sharing' under Cal. Civ. Code §1798.140(ah).
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